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Job description for Head of Customer Acquisition at The Swim Starter
- Develop and execute a comprehensive customer acquisition strategy that aligns with our business objectives.
- Identify and manage various customer acquisition channels, such as digital marketing, email marketing, partnerships, and traditional advertising methods.
- Optimize acquisition campaigns through data analysis and A/B testing, ensuring a cost-efficient and effective approach.
- Lead and mentor a team of marketing professionals focused on customer acquisition.
- Continuously improve conversion rates and customer personas to enhance the effectiveness of acquisition efforts.
- Monitor and analyze competitor strategies to identify opportunities for differentiation.
- Stay up-to-date with industry trends and emerging marketing technologies.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in customer acquisition, with a track record of driving growth in a similar role.
- Proficiency in data analytics and experience using relevant marketing tools.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Creative problem-solving skills and a results-oriented mindset.
- Knowledge of the Education/SaaS Industry is a plus
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