Job description for Head Marketing (Strategic) at Koultoura Coffee
Key Responsibilities
- Analyze sales data and outlet performance to identify opportunities for sales growth.
- Develop marketing strategies based on sales data, customer behavior, and market conditions.
- Develop promotional ideas and campaigns that are relevant to target customers and business objectives.
- Conduct research on F&B trends, consumer trends, competitors, and market activities.
- Identify new marketing opportunities and programs to increase customer traffic, engagement, and sales.
- Develop and manage brand collaborations, partnerships, and events in line with marketing strategies.
- Collaborate with the Operations team to execute promotional programs, collaborations, and events.
- Monitor and evaluate marketing campaigns and programs based on relevant data and KPIs.
- Prepare marketing reports and recommendations based on analysis and evaluation results.
Qualification
- Minimum 3 years of experience in Marketing, preferably in the F&B industry.
- Strong analytical and strategic thinking skills.
- Proven experience in analyzing sales performance and translating data into actionable marketing strategies.
- Good understanding of market research, consumer behavior, and market trends.
- Experience in developing and executing promotional programs and marketing campaigns to support sales or customer engagement.
- Experience in brand collaborations, partnerships, or event management.
- Creative and proactive in developing promotional ideas and marketing initiatives.
- Strong communication, negotiation, and coordination skills.
- Able to work collaboratively with the Operations team and other departments.
