Job description for Growth Marketing Strategist at YOBO
Level : Senior
Years of working tenure : Minimum 3 years of hands-on paid acquisition experience
Full English proficiency is mandatory.
Responsibilities:
• Own paid acquisition for both markets. Plan, launch and optimise full-funnel campaigns across Meta, Google and TikTok for Indonesia and US/global, against an agreed budget and lead or sign-up target per market.
• Own the lead funnel. Indonesia runs on click-to-WhatsApp, lead form and demo campaigns feeding the local Sales team, with lead quality reviewed together every week. US/global runs on English campaigns and sign-up flows, measured from sign-up to active account to paying customer.
• Produce your own campaign assets. Ad copy, short-form video creatives (Canva, CapCut, AI image and video tools) and landing pages with the Creative and GTM Team setting brand direction, so a new test never waits on another team.
• Own tracking and reporting. GA4, Google Tag Manager, Meta and Google pixels and Conversions API and UTM standards, with Dev support for implementation. Weekly performance recap and monthly summary covering spend, CPL, CAC and funnel conversion, each with a clear recommendation.
• Run a continuous testing cycle. New tests live every week across creative, landing pages and offers. Underperformers paused within 7 days, winners scaled.
Requirements:
• Proficiency in key tools: Meta Ads Manager, Google Ads (Search, Performance Max, YouTube), TikTok Ads Manager, GA4 and Google Tag Manager, plus Google Sheets and Slides or Looker Studio.
• AI-native in daily execution. Uses AI tools to produce ad copy, creative variants, audience research and performance analysis at volume, and has built at least one working automation beyond chat prompts (prompt chains, Sheets, Zapier or n8n workflows, custom GPTs or agents).
• Hands-on creative and landing page production. Designs ad copy, cuts short-form video in CapCut, generates and edits images with AI tools, and builds or edits landing pages.
• Proven lead-generation track record. Has owned a brand’s full monthly paid budget across at least two channels, with case examples showing CPL, CAC or ROAS improvement. B2B, SaaS or WhatsApp-led funnels preferred.
• Funnel judgement. Judges lead quality, not just volume, and acts on funnel analytics through sign-up to paid conversion and payback. Working knowledge of marketing automation and CRM platforms.
