Job description for GROWTH MARKETING SPECIALIST (INDONESIA MARKET) at SCHOLA LIMITED COMPANY
Key Responsibilities
• Sales & Presales Alignment: Collaborate closely with Sales and Presales teams to gather prospect feedback, align marketing messaging with pitch angles, and build high-converting sales enablement materials/collateral.
• Landing Page Strategy & Optimization: Write, design, and optimize copy, structures, and lead capture flows for landing pages to improve conversion rates (CR) for Indonesian prospects.
• Social Media Management & Content Execution: Lead social media channels (LinkedIn, Instagram, TikTok, etc.) for the Indonesian market—creating engaging, localized content that builds brand authority and fuels lead generation.
• Full-Funnel Campaign Management: Plan and execute integrated campaigns across social channels, paid ads, and landing pages to attract and nurture qualified leads.
• Localization & Messaging: Tailor all campaign copy, landing page hooks, and social posts to resonate with local cultural nuances, business communication styles, and industry trends in Indonesia.
• Performance Tracking & Analytics: Monitor campaign performance, landing page conversion rates, and social engagement metrics to report on marketing-driven sales opportunities.
Requirements:
• Experience: 2–4+ years in Growth Marketing, Demand Generation, or Hybrid Content Marketing with proven hands-on experience targeting the Indonesian market (B2B, SaaS, Fintech, or Tech services preferred).
• Cross-Functional Collaboration: Demonstrated ability to work alongside Sales, Presales, and Product teams to translate technical/product value propositions into commercial marketing content.
• Content & Copywriting Mastery: Strong portfolio in copywriting for landing pages, social media, and lead generation assets.
• Language Proficiency: English (Professional fluency) & Bahasa Indonesia (Native or professional fluency to review, write, and localize all public-facing content).
• Tools & Tech Stack: Hands-on experience with Landing Page builders (Unbounce, Webflow, WordPress), Social Media Management tools, CRM systems (HubSpot, Salesforce), and Analytics (GA4).
Benefits:
• Competitive Salary: Base compensation + performance bonuses based on lead generation and pipeline goals.
• High Impact & Growth: Direct ownership over key growth channels and sales enablement strategies in SEA’s largest digital economy.
• Work Culture: Dynamic, flexible, and collaborative team environment.
Location: Remote
Working hours (VNT): Monday to Saturday: 9:00 AM – 6:00 PM (lunch break from 12:00 PM to 1:00 PM)
