Job description for Growth Lead at Peponi Travel
Your main mission in growing with us:
- To translate Peponi’s marketing and commercial strategies into actionable plans that drive brand awareness, audience engagement, lead generation, and sales conversion.
- To lead and develop our Growth team across Social Media, Creative Design, and Guest Relations, ensuring clear priorities, accountability, and strong team performance.
- To oversee content strategies, social media campaigns, and creative initiatives that strengthen Peponi’s brand positioning and support business objectives.
- To monitor team KPIs and campaign performance, identify growth opportunities, and implement data-driven improvement plans.
- To establish efficient workflows, SOPs, and backup systems to ensure smooth operations and business continuity across Growth functions.
- To improve coordination between marketing, creative, and guest relations to deliver a consistent brand and customer experience.
- To collaborate with the CEO/CMO on marketing strategies, campaign priorities, and initiatives that contribute to Peponi’s business growth.
Mandatory belongings that you must prepare:
- Minimum 4 years of experience in marketing, growth, digital marketing, brand management, or a related field.
- Experience leading a team or coordinating multiple functions, with a genuine interest in developing people.
- Strong understanding of digital marketing, content strategy, social media performance, and customer acquisition.
- Comfortable working with KPIs, performance data, campaign metrics, and conversion results.
- Strong leadership, project management, prioritization, and problem-solving skills.
- Able to balance strategic thinking with hands-on execution and team development.
- Proactive, accountable, and comfortable working in a fast-growing business environment.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience in travel, hospitality, lifestyle, or other consumer-facing businesses is a plus.
What you’ll get at Peponi:
- Monthly salary of IDR 8,000,000–9,500,000, based on experience and demonstrated capabilities.
- BPJS Kesehatan and Ketenagakerjaan.
- Annual performance bonus and annual salary review.
- Paid annual leave and WFH opportunities, subject to company policies.
- The opportunity to lead a multidisciplinary team and directly influence Peponi’s brand growth and commercial performance.
- Opportunities to develop your leadership and strategic capabilities while working closely with the founders.
