Job description for Growth Content & Marketing Specialist at PT. Allure Alluminio
We’re looking for someone who doesn’t just create content — but understands how content drives attention, builds demand, and converts into real business impact.
At Allure Industries, this role sits at the intersection of content, marketing, and sales.
If you think your job is just posting on Instagram, this is not for you.
But if you:
* Think about WHY a content is created (not just how it looks)
* Understand audience, positioning, and buying behavior
* Can turn content into engagement, leads, and actual inquiries
Then keep reading.
🎯 What You’ll Do
* Own end-to-end content strategy across social media
* Create content that is not only engaging, but conversion-driven
* Translate product value into compelling storytelling
* Work closely with Sales & Marketing to align content with business goals
* Support campaigns, launches, and brand activation (online & offline)
* Ensure strong alignment between digital content and offline experience (store, showroom, retail touchpoints)
* Build a strong, bold, and distinctive brand voice
👀 What We’re Looking For
* 3–7 years experience in content / digital marketing / social media
* Proven track record in growing engagement, audience, or leads
* Strong copywriting and content sense (not just design/editing)
* Understand basic marketing funnel & sales impact
* Have awareness or experience in retail / showroom environment (customer journey, walk-in behavior, offline conversion)
* High ownership, proactive, and commercially aware
✨ Bonus if you:
* Have experience in home living / interior / lifestyle brands
* Are trend-aware and know how to adapt content creatively
* Can be “sassy but smart” — bold, but still on-brand
