Job description for Growht Marketing Specialist at CV Mitra Karya Abadi (Genny Shoes)
Requirement
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in Growth Marketing, Performance Marketing, Digital Marketing, or Lead Generation.
- Strong understanding of digital acquisition, lead generation, conversion funnels, and campaign optimization.
- Experience developing campaign strategies and preparing campaign and creative briefs.
- Strong analytical skills with the ability to interpret campaign performance and turn data into actionable recommendations.
- Proficient in Google Sheets, marketing dashboards, and data analysis.
- Experience with CRM platforms, Meta Ads, and lead management workflows is highly preferred.
- Highly proactive, organized, and detail-oriented, with the ability to independently manage multiple campaigns simultaneously.
- Comfortable taking ownership from strategy through execution with minimal supervision.
- Strong project management and stakeholder coordination skills.
- Comfortable working in a fast-paced, dynamic startup environment.
Responsibilities
- Own the end-to-end lead generation funnel, from campaign planning through optimization.
- Develop campaign briefs, including objectives, target audience, messaging, budget, timeline, and success metrics.
- Create clear creative briefs and coordinate the creative development process to ensure campaigns are delivered on time and aligned with business objectives.
- Set up and launch lead generation campaigns while ensuring proper tracking, attribution, and lead routing.
- Monitor campaign performance daily and optimize campaigns to improve lead quality, conversion rates, and cost efficiency.
- Analyze the entire marketing funnel to identify bottlenecks and provide actionable recommendations to improve conversion from lead generation through sales.
- Build, manage, and continuously optimize Chatfuel qualification flows to improve customer experience and lead qualification.
- Work closely with commercial and operational teams to validate lead quality and identify opportunities to improve marketing effectiveness.
- Prepare regular performance reports with clear insights, recommendations, and next steps.
- Continuously experiment with new audiences, messaging, creatives, landing flows, and qualification processes to improve overall acquisition performance.
The company operates in the fashion footwear industry
Working Hours : Senin - Sabtu
