Job description for Graphic Designer at HeyRCG
We are seeking a creative, detail-oriented Graphic Designer to join our marketing team. In this role, you will develop visual concepts, create engaging graphics across digital and print media, and ensure our brand identity remains strong and consistent. You will collaborate closely with copywriters, marketers, and product managers to translate strategic goals into high-impact visual stories.
Key Responsibilities
Visual Asset Creation: Design compelling graphics for digital channels (social media, website banners, email templates, digital ads) and print materials (brochures, flyers, packaging, event collateral).
Brand Management: Maintain and evolve brand guidelines, ensuring consistent visual identity across all marketing touchpoints.
Collaboration & Concepting: Brainstorm visual concepts with cross-functional teams and translate creative briefs into clear design solutions.
Production & Pre-Press: Prepare final production-ready files for web (optimized formats) and print (color proofing, bleed, typography adjustments).
Project Management: Prioritize multiple design requests, meet tight deadlines, and incorporate stakeholder feedback efficiently.
Qualifications & Requirements
Education & Experience: Bachelor’s degree in Graphic Design, Fine Arts, or a related field (or equivalent professional experience with a strong portfolio).
Portfolio: A diverse portfolio showcasing expertise in typography, layout, color theory, and visual story-telling across digital and print formats.
Technical Proficiency:
⚬ Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
⚬ Hands-on experience with modern design/prototyping tools like Figma or Sketch.
Design Fundamentals: Deep understanding of composition, grid systems, image editing, and digital media formats.
Soft Skills: Strong communication skills, openness to constructive feedback, and the ability to manage time independently in a fast-paced environment.
Preferred Qualifications
Basic knowledge of motion graphics/video editing (Adobe After Effects or Premiere Pro).
Experience with HTML/CSS or email marketing builders (e.g., Mailchimp, Figma-to-code plugins).
Familiarity with UI/UX principles and digital accessibility (WCAG) standards.
