Job description for Graphic Designer at PT Kota Lama Bersama
About Kola Bloc Semarang
Kola Bloc Semarang is an integrated lifestyle & sports venue bringing together sports, fitness, lifestyle, entertainment, F&B, and events within one destination.
We are looking for a Graphic Designer who can translate Kola Bloc's brand positioning and communication into a consistent visual identity across every customer touchpoint — from social media, digital advertising, and landing pages to building signage, printed materials, merchandise, and sponsor placements.
The Graphic Designer will work closely with the Marcomm Lead on creative direction, while collaborating with the Content Creator, Digital Performance Specialist, Commercial Partnership Specialist, and Operations team to deliver both day-to-day creative assets and larger brand projects.
Key Responsibilities
- Develop, maintain, and consistently implement Kola Bloc's visual identity guidelines, including logo usage, color system, typography, photography style, graphic elements, and design templates.
- Translate brand positioning, campaign concepts, and marketing messages into clear and engaging visual communication.
- Design visual assets for Instagram, TikTok, digital advertising, landing pages, websites, marketplaces, WhatsApp, and other digital channels.
- Create campaign materials for Meta Ads, TikTok Ads, and Google Ads based on campaign objectives and creative briefs.
- Develop multiple creative variations for A/B testing in collaboration with the Digital Performance Specialist.
- Review advertising performance insights and adapt visual creatives based on actual campaign data and customer response.
- Design offline and printed materials, including signage, wayfinding, banners, posters, promotional materials, merchandise, event materials, and other venue branding.
- Develop sponsor branding and media placement visuals in collaboration with the Commercial Partnership Specialist.
- Prepare visual mock-ups showing how partner or sponsor branding will appear across Kola Bloc's available media placements.
- Design professional corporate decks, sales presentations, sponsorship proposals, partnership decks, and other commercial materials.
- Prepare print-ready artwork and ensure technical specifications such as dimensions, resolution, CMYK, bleed, and finishing requirements are correct.
- Coordinate with printing and production vendors to ensure final output meets the approved design, color, size, material, and production specifications.
- Create reusable Canva templates and design systems that allow relevant team members to produce simple day-to-day materials while maintaining brand consistency.
- Organize and maintain Kola Bloc's design asset library, including master files, templates, logos, fonts, campaign assets, photographs, and final artwork.
- Ensure visual consistency across digital channels, physical spaces, events, commercial partnerships, and customer-facing materials.
Qualifications
- Minimum 2 years of proven experience as a Graphic Designer, Brand Designer, Visual Designer, or related role
- Must provide a portfolio or verifiable track record demonstrating relevant professional design work and completed projects.
- Strong proficiency in Figma, Adobe Illustrator, and Adobe Photoshop.
- Comfortable creating and managing reusable Canva templates for internal team use.
- Strong understanding of typography, composition, layout, visual hierarchy, branding, and design consistency.
- Good understanding of print production standards, including CMYK, bleed, resolution, dimensions, file preparation, and production requirements.
- Able to translate a creative brief or marketing objective into visual concepts without requiring detailed instructions for every execution.
- Comfortable managing multiple design requests simultaneously and prioritizing work according to campaign deadlines and business impact.
- Open to feedback and able to explain the reasoning behind visual and design decisions.
- Able to collaborate effectively with Marcomm, Content, Digital Performance, Commercial Partnership, Sales, and Operations teams.
- Strong attention to detail and consistency across different formats and channels.
- Able to work independently while maintaining established brand standards.
- Comfortable working in a fast-paced, hands-on, and collaborative environment.
- Portfolio should include examples of brand identity, social media content, digital campaigns, and printed materials.
Preferred
- Experience developing a new brand identity or visual system from the early stage.
- Experience working with sports, fitness, lifestyle, hospitality, entertainment, wellness, or F&B brands.
- Experience designing performance advertising creatives and producing multiple creative variations for testing.
- Basic ability to create motion graphics, AI-generated video assets, or simple animations for Reels, TikTok, and digital campaigns using Canva or similar tools.
- Experience designing signage, wayfinding, environmental graphics, venue branding, or interior graphic applications.
- Experience working directly with printing, signage, merchandise, or production vendors.
Benefit
- Eligibility for a ROAS-based performance bonus after probation when directly involved in producing advertising creatives used in performance marketing campaigns, subject to company performance criteria.
- BPJS Kesehatan & BPJS Ketenagakerjaan after probation, in accordance with company policy.
- Access to company sports and fitness facilities, subject to availability and off-peak hours.
- Opportunity to develop hands-on experience across brand identity, performance creative, digital campaigns, physical branding, sponsorship placements, and integrated marketing communication within a sports and lifestyle venue.
