Job description for Graphic Designer – Brand & Creative Designer at AION GROUP INTERNATIONAL
About Us
We are building the Southeast Asia growth engine for an AI-powered EdTech platform, backed by a German education company with more than 30 years of experience in shaping the future of learning.
As we expand across the region, we're looking for a Brand & Creative Designer who thinks beyond social media. Someone who can build a brand from the ground up, create consistent visual experiences across every touchpoint, and transform business goals into compelling creative.
This is a unique opportunity to shape the visual identity of a fast-growing AI-powered education platform from day one.
What You'll Do
Brand Development
- Develop and evolve our visual identity across digital and offline channels.
- Build and maintain brand consistency across all customer touchpoints.
- Create and manage brand guidelines for internal and external use.
Creative & Marketing Design
Design assets for:
- Websites and landing pages
- Email marketing campaigns
- Social media content
- Paid advertising campaigns
- Events and webinars
- Sales presentations and collateral
- Product marketing materials
Performance Marketing Creative
- Create high-performing ad creatives for Southeast Asian markets.
- Design creative variants for paid acquisition campaigns.
- Support growth initiatives through visually compelling campaigns.
Content & Motion Design
- Produce platform-native creative for:
TikTok
YouTube Shorts
Other digital channels
- Create motion graphics and short-form video content.
- Help bring our brand personality to life through engaging visual storytelling.
Requirements
- Minimum 5 years of experience in branding and creative design.
- Strong experience designing across both digital and offline channels.
Experience creating:
Websites
Landing pages
Product marketing materials
Marketing campaigns
Corporate communications
- Strong portfolio showcasing:
Branding projects
Marketing campaigns
Visual storytelling
Multi-channel creative work
- Excellent understanding of:
Typography
Layout
Composition
Color theory
Visual hierarchy
- Strong UI/UX understanding and awareness of conversion-focused design.
- Design Tools
- Advanced proficiency in:
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Preferred:
Adobe After Effects
Adobe Premiere Pro
Nice to Have
- Motion graphics and video editing experience
- CapCut
- Premiere Pro
- After Effects
- Experience working with:
EdTech companies
SaaS businesses
Startups
- Experience designing for Southeast Asian markets.
- Experience managing multilingual brand systems.
- Brand identity and guideline creation experience.
- Ability to interpret marketing performance metrics such as:
CTR
Conversion Rate
Engagement Rate
and use insights to improve creative performance.
What We're Looking For
✅ Thinks strategically about brand building
✅ Understands both creativity and business goals
✅ Can create beautiful designs that also drive performance
✅ Enjoys building processes and scalable design systems
✅ Thrives in a fast-moving remote environment
✅ Is excited about AI, EdTech, and the future of learning
What Success Looks Like in the First 6 Months
- A living brand guideline actively adopted across all channels.
- A scalable creative production system for paid advertising.
- Consistent and recognizable visual branding across all touchpoints.
- Social media engagement improving from current levels toward industry benchmarks (approximately 2%+ engagement rate).
- Improved creative performance through continuous testing and optimization.
- Strong design support for customer acquisition and brand awareness initiatives.
Why Join Us?
- Fully remote work environment.
- Opportunity to build a brand from the ground up.
- International team and exposure.
- High-growth AI & EdTech industry.
- Significant ownership and creative freedom.
- Opportunity to influence how thousands of learners discover and experience our platform.
📩 If you're passionate about branding, storytelling, and creating impactful creative work, we'd love to hear from you.Provide your feedback on BizChat