Job description for Google AdWords Specialist at Tomo Digital
About Us
TomoDigital is a Singapore-based SEO and Google Ads agency founded in 2014. We help businesses improve their visibility on Google, generate leads, and grow revenue. Our team works across Singapore, Malaysia, Vietnam, and Indonesia. As we scale, we’re looking for a hands-on Google Ads Specialist to join our project delivery team.
The Role
This is a technical execution role. You will focus on campaign setup, optimisation, testing, and performance improvement. Account Managers handle all client communication, so you can concentrate fully on driving results behind the scenes.
You will support the project team in executing and continuously improving Google Ads campaigns and landing pages for our clients. Your work directly influences conversion rates, lead quality, and ROI.
Success in this role means turning paid traffic into qualified leads through smart optimisation, rigorous testing, and data-driven iteration. You’ll analyse performance, run tests, implement improvements, and collaborate closely with Account Managers, SEO specialists, and developers.
This is a hands-on, behind-the-scenes position with real impact on client outcomes.
What You’ll Do
1. Google Ads Campaign Execution & Optimisation
- Set up, manage, and optimise Google Ads campaigns for multiple clients
- Conduct keyword research, manage search terms, refine ad copy and extensions, and improve Quality Scores
- Optimise bids, budgets, and bidding strategies to maximise performance and ROI
- Proactively identify opportunities to improve CTR, conversion rates, and cost efficiency
2. Conversion Rate Optimisation (CRO) & A/B Testing
- Analyse landing pages and user behaviour to identify conversion barriers
- Plan and support A/B tests on headlines, messaging, CTAs, forms, and page structure
- Work with the team to implement winning variations and measure impact on lead generation
3. Landing Page Optimisation
- Review landing pages used for paid traffic and recommend data-backed improvements
- Coordinate with designers and developers to implement changes (content, UX, technical elements)
- Track how optimisations affect conversion performance and iterate accordingly
4. Performance Tracking & Insights
- Monitor Google Ads, Analytics, and conversion data to spot trends and issues
- Provide clear, actionable recommendations to the project team
- Maintain accurate tracking, reporting, and documentation standards
5. Tools & Technical Execution
- Work confidently with Google Ads, Google Analytics, Google Tag Manager, Google Search Console, and other SEO/CRO tools
- Ensure campaigns are structured correctly with proper naming conventions and tracking
What We’re Looking For
We’re looking for someone who enjoys getting into the details, loves data, and takes pride in making campaigns perform better every day. This role suits a proactive executor who prefers optimisation and testing over client management.
You are a strong fit if:
- Hands-on experience running or supporting Google Ads campaigns
- Solid understanding of Google Ads fundamentals (keywords, campaign structure, ad copy, bidding, Quality Score, and optimisation)
- Experience running campaigns with a monthly spent of at least 25,000,000 IDR and above.
- Experience with conversion rate optimisation and A/B testing
- Understanding of how landing page design, messaging, and user experience affect conversion rates
- Strong attention to detail and a commitment to high-quality execution
- Ability to work independently, manage your own tasks, and communicate clearly in English
- Comfortable working in a remote, cross-border team environment
How to Apply
Shortlisted candidates will be asked to complete a short practical competency assessment before moving to the interview stage. The assessment evaluates your approach to optimisation, problem-solving, and attention to detail.
We review applications on a rolling basis. If you’re shortlisted, we’ll be in touch with next steps. If you don’t hear from us, it means we’re not proceeding with your application at this time.
