Job description for Google Ads Specialist at NAAM Leather
Nam Leather is seeking a results-oriented Google Ads Specialist to drive sales through Google Ads. You will own the entire Google Ads ecosystem from campaign strategy and execution to daily optimization and performance analysis. This role is not just about running ads; it's about maximizing revenue, improving ROAS, and scaling profitable campaigns.
If you're someone who constantly looks for ways to increase conversions, lower acquisition costs, and turn advertising spend into measurable sales growth, we'd love to hear from you.
Key Responsibilities
- Plan, manage, and optimize Google Ads campaigns (Search, Display, Shopping, Performance Max).
- Conduct keyword, audience, and competitor research.
- Monitor and optimize campaign performance (ROAS, CPA, CTR, CPC, Conversion Rate).
- Manage advertising budgets for maximum ROI.
- Perform A/B testing to improve campaign results.
- Collaborate with the creative and marketing teams to develop ad assets.
- Analyze campaign performance and provide actionable insights.
- Prepare regular performance reports and recommendations.
Requirements
- Diploma/ Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 1 year of experience in Google Ads or Performance Marketing.
- Proficient in Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center.
- Strong analytical skills with proficiency in Excel or Google Sheets.
- Knowledge of conversion tracking and campaign optimization.
- Google Ads Certification is a plus.
- Experience in retail, fashion, or e-commerce is an advantage.
- Detail-oriented, analytical, proactive, and results-driven.
