Job description for Google Ads Manager at PT. BRD NEW MATERIALS INDONESIA
WE ARE HIRING!
GOOGLE ADS MANAGER
PT BRD New Materials Indonesia is looking for an experienced, analytical, and results-driven Google Ads Manager to manage and optimize our digital advertising campaigns and drive measurable business growth.
JOB RESPONSIBILITIES
- Plan, develop, execute, and manage Google Ads campaigns to achieve business and marketing objectives.
- Conduct keyword research, competitor analysis, and audience targeting to identify potential customers.
- Manage and optimize Google Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns.
- Monitor campaign performance and optimize advertising strategies to maximize ROI and generate quality leads.
- Manage advertising budgets efficiently and ensure optimal cost allocation.
- Analyze campaign performance using Google Ads, Google Analytics 4 (GA4), and other relevant analytics tools.
- Track and evaluate key performance indicators (KPIs), including ROAS, Cost per Lead (CPL), Cost per Acquisition (CPA), and Conversion Rate.
- Conduct A/B testing on ad creatives, landing pages, keywords, and bidding strategies.
- Prepare regular campaign performance reports and provide actionable recommendations for improvement.
- Ensure proper conversion tracking implementation and continuously improve campaign effectiveness.
QUALIFICATIONS
- Minimum 3 years of proven experience in managing and optimizing Google Ads campaigns.
- Demonstrated track record of successfully managing Google Ads campaigns with measurable results.
- Hands-on experience managing advertising budgets and optimizing campaign performance.
- Strong understanding of Google Search Ads, Display Ads, YouTube Ads, and Performance Max.
- Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Strong knowledge of keyword research, audience segmentation, bidding strategies, and landing page optimization.
- Able to demonstrate previous campaign performance through a portfolio or case studies, including relevant KPIs such as ROAS, CPL, CPA, and conversion rates.
- Experience in B2B marketing, industrial, or manufacturing companies will be a strong advantage.
- Excellent analytical, problem-solving, and communication skills.
- Self-motivated, detail-oriented, and able to work independently.
