Job description for Fulltime Ads Specialist at PT Dibilabs Agensi Indonesia
Qualifications:
- Minimum 2–3 years of hands-on experience in managing paid advertising platforms (Google Ads, Meta Ads, TikTok Ads, etc.) with proven performance results.
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategy.
- Experience with end-to-end campaign planning, execution, optimization, and reporting.
- Ability to lead cross-functional discussions and make strategic decisions as a product owner.
- Excellent communication and stakeholder management skills—both internal (team, management) and external (clients).
- Experience managing or mentoring junior team members is a plus.
- Familiarity with project management tools and agile methodology is preferred.
Preferred Skills:
- In-depth knowledge of Meta Business Suite, Google Ads, TikTok Ads Manager, and other major paid media platforms.
- Familiarity with performance marketing metrics (CPA, ROAS, CTR, Conversion Rate, etc.).
- Understanding of attribution models and tracking tools (GA4, Meta Pixel, Google Tag Manager, etc.).
- Awareness of advertising policy compliance and ethical standards across platforms.
- Working knowledge of project management tools (e.g., Notion, Trello, Asana) to manage product roadmaps and sprint planning.
- Understanding of funnel strategy, creative testing methodologies, and audience segmentation.
Responsibilities:
- Plan, execute, and optimize advertising campaigns across multiple digital platforms to achieve client and internal performance goals.
- Serve as Product Owner for the Ads division: collaborate with the team to define vision, roadmap, and continuous improvements in campaign systems and ad products.
- Work closely with the Creative, Data, and Client Management teams to ensure campaign excellence and innovation.
- Lead performance analysis and reporting efforts to evaluate impact and inform future strategies.
- Communicate directly with clients to understand their business goals, challenges, and expectations, and ensure ad strategies are aligned with their overall objectives and product positioning.
- Contribute to internal knowledge-building, frameworks, and documentation for ad operations.
- Ensure best practices in targeting, bidding, and budgeting are implemented and continuously improved.
