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Fullstack Advertising / Ads Specialist

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MP
Meytika PT LINKIT360

Job Requirements

On-site
1 - 3 years of experience
Minimum Bachelor’s Degree

Skills

Content Marketing

Digital Marketing

B2B Marketing

Marketing Communications

Content Strategy

Social Media

Google Analytics

Job Benefits

Work Insurance

THR

Health Insurance

Job description for Fullstack Advertising / Ads Specialist at Pt Linkit360

Our sister company, Closed Loop Asia, is currently looking for an Ads Specialist to join the team! 🚀

If you have experience in digital advertising, enjoy working with data, and know how to create and optimize campaigns across platforms such as Meta Ads, Google Ads, or TikTok Ads, we’d love to hear from you.

Job Requirements:

  1. Develop media plans, target audiences, channel selections and budget allocations in line with campaign objectives and supervisor approval.
  2. Set up, run and optimise Meta Ads and Google Ads; use TikTok Ads where appropriate for the target audience.
  3. Manage targeting, placements, bidding, keywords and retargeting; monitor budget pacing and daily advertising costs.
  4. Coordinate UTM parameters, pixels/tags and conversion tracking with relevant teams to ensure consistent campaign measurement.
  5. Run A/B tests on audiences, creative assets, copy and landing pages with the Video Producer and Social Media Specialist.
  6. Analyse CTR, CPC, CPL/CPA, conversion rates and ROAS where revenue is attributable; recommend performance improvements.
  7. Coordinate lead quality reviews and follow-up with Sales/BD; document test results and prepare weekly/monthly reports.
  8. Maintain account access controls, platform policy compliance and spend reconciliation; obtain approval for budget changes.


Job Description:

  1. Develop media plans, target audiences, channel selections and budget allocations in line with campaign objectives and supervisor approval.
  2. Set up, run and optimise Meta Ads and Google Ads; use TikTok Ads where appropriate for the target audience.
  3. Manage targeting, placements, bidding, keywords and retargeting; monitor budget pacing and daily advertising costs.
  4. Coordinate UTM parameters, pixels/tags and conversion tracking with relevant teams to ensure consistent campaign measurement.
  5. Run A/B tests on audiences, creative assets, copy and landing pages with the Video Producer and Social Media Specialist.
  6. Analyse CTR, CPC, CPL/CPA, conversion rates and ROAS where revenue is attributable; recommend performance improvements.
  7. Coordinate lead quality reviews and follow-up with Sales/BO; document test results and prepare weekly/monthly reports.
  8. Maintain account access controls, platform policy compliance and spend reconciliation; obtain approval for budget changes.

Interview process

About the company
Pt Linkit360
Information Technology and Services

LinkIT is an Innovative Technology Company with years of experience in VAS, ICT and Telecommunication industries, handling over 40 millions Mobile billing transactions everyday and growing. With the growth of our company, we are open for people with the right attitude, willing to grow to achieve our Vision, have the right skill, knowledge and commitment toward our goals. We strive to create a better workplace for the employees, because we know our greatest assets are our people.

Join LinkIT now and you will have challenging working environment and career opportunities at High Tech Innovation Company. Develop your skills with us.

Office address

Mengwi, Badung

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Fullstack Advertising / Ads Specialist