Job description for FREELANCE SOCIAL MEDIA TALENT at cmlabs.co
About
We're rebuilding the social media content strategy for a 3-in-1 health device brand (blood sugar, cholesterol, uric acid). You'll be a character in one of our flagship program for the client. The format is observational, one character with strong opinions about food and health, often confidently wrong about her own claims, then tested with a 3-in-1 device to see who's actually right. You'll be a recurring character in this program, filmed continuously throughout the engagement, not a one-off shoot.
What we're looking for
- Based in Jakarta, available for a regular shoot schedule, roughly once a month per batch
- Strong on-camera presence, expressive, not stiff
- Comfortable with repeated device testing, including results that don't always go as expected
- Can improvise from a simple cue, comfortable with light direction
Nice to have
- Previous experience as UGC talent or in observational content
- Familiar with observational content styles
What you'll do
- Be a standing talent, filmed repeatedly every month for the duration of the project
- Perform naturally, not reading from a rigid script, it needs to feel like a real conversation
- Be comfortable being documented in an observational or UGC style, not a formal ad style
- Sometimes be right, sometimes be wrong about the health claims you're making, that's part of the format. Don't be afraid to be shown wrong on camera, that's what makes the format feel honest
- Be comfortable being tested with a health device on camera, regularly, blood glucose, cholesterol, uric acid
