WHAT THIS POSITION IS ABOUT - PURPOSE
You will work very closely with National Field Marketing Manager, Zone / Area Sales Managers to lead Field Marketing / Direct to Consumer (DTC) team and collaborate with Salesforce to develop and implement relevant consumer & trade programs and activation to achieve regional and territorial growth objectives. You are responsible for driving brands growth in the assigned region and territories through high consumer-centricity, continuous improvement and growth mindset within the allocated resources and budget. You are responsible for developing the people and culture of regional Field Marketing / Direct to Consumer (DTC) as one-team with cross-functional stakeholders and with the right mindset to help the business establish a strong competitive advantage from within.
WHAT WILL YOU DO - RESPONSIBILITIES
1. People & Culture development
- Ensure regional team are qualitatively & quantitatively staffed.
- Set clear business and behavioral objectives for Field Marketing Specialist (FMS) & key Direct to Consumer (DTC) team members
- Conduct induction, regular training & coaching, regular performance review to provide timely feedbacks, supports, and development plan for Field Marketing Specialist (FMS) & key Direct to Consumer (DTC) team members
- Develop & help Field Marketing Specialist (FMS) and key Direct to Consumer (DTC) team members to enhance their capability and venture out of their comfort zone with appropriate projects and additional responsibilities.
- Drive & celebrate the right mindset and behaviors (innovative, challenge status quo, continuous improvement & growth)
- Build One-team mindset and cohesion across depots, with Sales and other departments that creates a healthy open-to-share and collaborative environment.
2. Regional and territorial growth development
- Drive regional & territorial consumers understanding & mapping, commercial and performance analytical assessment.
- Identify regional & territorial strategic & tactical needs for commercial performance improvement & growth.
- Develop regional & territorial programs and activations for distribution, trials & off-takes, and volume growth in General Trade (GT) and Field Marketing's tie-up HRC to address the identified needs.
- Develop and align programs and activations' objectives / targets and measurable KPIs for territories and Field Marketing (FM) / Direct to Consumer (DTC) teams accordingly.
- Develop, align, and manage resources allocation, working plan, and roadmap for territories and Field Marketing (FM) / Direct to Consumer (DTC) teams accordingly.
- Brief & follow up with stakeholders (Sales, Direct to Consumer (DTC) , Strategic Insights & Business Intelligence (SIBI), P&A) to ensure programs and activations scheme and tracking set-up on system, quality of execution and compliance as per guideline.
- Ensure logistical & procurement supports from cross-functions to timely meet speed to market deployment.
- Drive all performance review and corrective actions to meet objectives / targets.
3. National programs & activations development
- Support HQ from a bottom-up commercial and consumer-centric approach to develop national programs and activations with scale based on regional & territorial learnings.
- Align national programs and activations' objectives / targets, KPIs, and resources with regional and territorial plan.
- Brief & follow up with stakeholders (Sales, Direct to Consumer (DTC) , Strategic Insights & Business Intelligence (SIBI), P&A) to ensure programs and activations scheme and tracking set-up on system, quality of execution and compliance as per guideline.
- Drive all performance review and corrective actions to meet objectives / targets.
4. 1-2-1 Capability enhancement
- Build and deliver Capability Enhancement solutions for 1-2-1 team (via processes and tools for recruitment & onboarding, training / coaching, performance measurement) to increase strike rate, trials productivity, effectiveness of messages (verbalization).
- Build Compliance check/Audit routine to ensure smoothness and high quality of 1-2-1 daily activation
- Revise KPI structure, Incentive scheme and C&B package for 1-2-1 team to reach Company's strategic objectives, retain talents, build up high potentials with clear career roadmap, reduce turnover and overall maintain a stable core team of high performers (including team re-structuring if necessary)
5. Competitive monitoring
- Coordinate with Sales to provide competitive strategic & activities intelligence.
- Provide Learnings & Recommend actions in response to opportunities and threats.
- Always be on top of market situation (geography-wise and portfolio-wise) to advise the most optimal investment scenario that brings the highest return-on-investment with ensured commercial impacts (qualitatively and quantitatively)
WHO ARE WE LOOKING FOR - REQUIREMENTS:
- Bachelor's Degree in any relevant field of studies
- At least 3 years of experience in Trade Marketing / Consumer Marketing in FMCG with proven track record of leadership, commercial/entrepreneur mindset, and project management/coordination.
- Experience in Route-to-Market / Route-to-Consumer is a big advantage
- Knowledge & practical experience in Tobacco is a big advantage
- Experience in Commercial Excellence / Training / Capabilities is a big advantage
Functional skills:
- Strong leadership, people management and development skills.
- Strong commercial, analytical, and entrepreneur mindset - comfortable working with numbers to draw conclusions to develop relevant business plans/proposals with sound commercial and logical thinking.
- Strong communication & influential skills to work with dynamic stakeholders (within the company and with the trade) effectively (open, respectful, professional, and confident).
WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS:
Thank you very much for your interest in the role. You are welcome to apply.
We will make sure every candidate will receive a reply within 2 weeks after the application deadline.