Job description for Fashion Designer & Product Development at PT LAURELTON GLOBAL VIRYA
At Laurelton, we create activewear designed to support how people move, feel, and live better. Our focus is on Yoga, Pilates, and an active lifestyle, with a commitment to high-quality products, functional design, and a better everyday experience.
We’re looking for a Product Development Specialist who can turn market opportunities and product direction into products that are commercially viable and ready to launch.
If you’re passionate about fashion, love exploring products, and enjoy taking ownership from research to launch, this role is for you.
Why this role matters
Product is the core of our business. The right products create new demand, drive growth, and build a stronger brand.
You’ll be the person who makes sure great ideas turn into real products that our customers love — on time, with the right quality, and at the right price.
This is for you if:
* You are curious about market trends, competitors, and what customers want.
* You enjoy working with suppliers and turning ideas into real products.
* You are organized, proactive, and take ownership of your work.
* You notice bottlenecks early and take action instead of waiting for instructions.
* You want your work to directly impact our product portfolio and business growth.
What you’ll own
Market & Trend Research
* Research market trends, competitors, customer demand, and product opportunities.
* Identify relevant styles, materials, colors, features, and emerging trends for Laurelton.
Product Research & Development
* Translate market insights and product direction into feasible product concepts.
* Develop product references, materials, colors, sizing, features, and target pricing.
Supplier & Sampling Management
* Manage the product development process with local and overseas suppliers.
* Handle sourcing, inquiry, sampling, costing, negotiation, revisions, and follow-ups until final sample approval.
* Proactively keep development moving without requiring daily follow-up from management.
Product Testing & Fit Validation
* Coordinate product fitting and testing with internal teams or selected testers.
* Collect structured feedback and identify necessary product improvements.
* Coordinate revisions with suppliers until the product meets Laurelton’s standards.
Product Development Timeline
* Own and maintain the development timeline for each product.
* Ensure sampling, fitting, revisions, costing, and finalization stay on track toward the targeted launch date.
* Identify potential delays early and proactively find solutions.
Costing & Commercial Feasibility
* Evaluate COGS, MOQ, pricing, and quality to ensure commercial viability.
* Recommend products for production based on market potential and financial feasibility.
How we’ll set you up
You’ll work closely with the founder and internal teams, with clear product direction, target markets, and commercial objectives.
We’ll give you the context, resources, and support you need to succeed. From there, we expect you to take ownership, proactively solve problems, and drive the product development process forward independently.
You’re not here just to coordinate. You’re here to make things happen.
What we’re looking for
* 1–3 years of experience in Product Development, Merchandising, Fashion Buying, Garment Development, or a similar role.
* Experience in fashion, apparel, sportswear, or activewear is preferred.
* Good understanding of fabrics, garment construction, sizing, fitting, and sampling.
* Able to communicate and negotiate confidently with local and overseas suppliers.
* Strong research and analytical skills.
* Commercial awareness of COGS, MOQ, pricing, margin, and product potential.
* Organized, detail-oriented, proactive, and accountable.
* Able to manage multiple product developments and timelines simultaneously.
* Comfortable working independently based on clear product direction.
* Interest or knowledge in Yoga, Pilates, Gym, Running, Tennis, Padel, or an active lifestyle is a plus.
Why join us
* Be part of a growing Indonesian activewear brand with a clear vision.
* Real ownership — your work directly impacts the products we launch and the growth of the business.
* Small, collaborative team with a fast and agile working environment.
* Clear direction, then autonomy to execute without unnecessary layers of approval.
* Opportunity to grow together as Laurelton expands its product portfolio and market presence.
