Fashion & Art Director

Job Description

• Plan and develop fashion campaigns from concept to completion, including creative concepts, visual direction, production, and final output.

• Develop the overall theme, mood, styling, color palette, and visual direction in line with the brand identity.

• Source, select, and coordinate models, talents, photographers, videographers, stylists, makeup artists, and other creative teams according to campaign requirements.

• Plan and direct photoshoots and video productions, including poses, wardrobe, location, setting, lighting, and overall visual execution.

• Provide creative direction throughout the production process to ensure the final results are aligned with the established concept and brand standards.

• Collaborate closely with Marketing, A&P, Merchandising, and Brand teams to develop campaign concepts and promotional materials.

• Develop creative and visual concepts for various platforms, including product campaigns, catalogues, social media content, promotional materials, and brand activations.

• Review and provide creative feedback on photography, video, artwork, and other visual materials before publication.

• Stay updated on fashion trends, consumer trends, visual trends, and creative industry developments to generate fresh and relevant campaign concepts.

• Ensure consistency in brand image, visual identity, and storytelling across all campaigns and communication materials.

• Manage campaign timelines and ensure all creative and production processes are completed according to deadlines and project objectives.

• Build and maintain relationships with model agencies, talents, photographers, stylists, makeup artists, production houses, and other creative professionals.

• Evaluate campaign results and provide creative recommendations for future campaign development.

Qualifications

• Female, with a professional appearance and a strong interest in fashion and the creative industry.

• Minimum Bachelor’s degree (S1) in Fashion Design, Visual Communication Design, Art, Creative, Marketing, or a related field.

• Proven professional experience in Fashion, Art Direction, Creative Direction, Fashion Styling, or a related field.

• Experience in the fashion retail industry is a strong advantage.

• Strong skills in concept development, visual direction, styling, and campaign planning.

• Good understanding of photoshoot and video production processes, from preparation to final output.

• Strong fashion sense, aesthetic awareness, visual composition, and storytelling skills.

• Excellent communication and coordination skills, with the ability to work effectively with both internal and external teams.

• Creative, proactive, detail-oriented, and able to work effectively under tight deadlines.

• Strong problem-solving and decision-making skills, particularly during the creative and production process.

• Portfolio showcasing previous fashion campaigns, photoshoots, styling projects, or other creative work is required.

• Passionate about fashion and able to keep up with fashion, lifestyle, branding, and consumer trends.