Job description for Executive of Retail Sales & Marketing at PT. Elang Rajawali Group
Key Responsibilities
1. Partnership & Business Development
● Identify and approach potential strategic partners aligned with Apex Tactix's target market.
● Develop partnerships with brands, communities, retailers, organizations, events, and other relevant businesses.
● Conduct partnership outreach, pitching, negotiation, and relationship management.
● Create partnership proposals and commercial collaboration concepts.
● Develop mutually beneficial partnership programs that generate brand exposure, customer acquisition, and sales.
● Maintain long-term relationships with existing partners.
● Monitor partnership performance and identify opportunities for further growth.
2. Brand Collaboration
● Identify potential brands for strategic collaboration and co-marketing opportunities.
● Develop collaboration concepts such as:
● Co-branding
● Product bundling
● Cross-promotion
● Giveaway
● Event collaboration
● Product launch collaboration
● Community activation
● Coordinate collaboration execution with internal and external teams.
● Evaluate collaboration performance based on reach, engagement, customer acquisition, and sales contribution.
3. KOL & Influencer Management
● Research and identify relevant KOLs, influencers, content creators, and public figures.
● Build and maintain a database of potential and existing KOL/influencer partners.
● Conduct outreach, negotiation, briefing, and relationship management.
● Develop KOL/influencer campaigns that support brand awareness and sales objectives.
● Coordinate campaign execution from briefing to content publication.
● Monitor content performance and commercial results.
● Develop exclusive promo codes, affiliate links, and promotional offers for selected KOLs/influencers.
● Build long-term relationships with high-performing creators.
4. Affiliate Marketing
● Develop and manage Apex Tactix's affiliate program.
● Recruit affiliates, creators, communities, resellers, and other potential sales partners.
● Develop affiliate acquisition strategies to increase the number of active affiliates.
● Coordinate affiliate campaigns, incentives, commission structures, and promotional programs.
● Maintain relationships with affiliates and motivate them to consistently generate sales.
● Monitor affiliate performance and identify top-performing partners.
● Develop special campaigns and exclusive promotions to increase affiliate sales.
● Analyze affiliate sales, conversion, and revenue contribution.
5. Retail Promotional Campaigns
● Plan and execute promotional campaigns to drive retail sales and customer acquisition.
● Develop a monthly and seasonal promotional calendar.
● Create promotional mechanics such as:
● Discount
● Voucher
● Cashback
● Bundling
● Buy 1 Get 1
● Buy More Get More
● Gift with Purchase
● Flash Sale
● Giveaway
● Loyalty Program
● Referral Program
● Limited-Time Offer
● Develop promotional campaigns for product launches, seasonal moments, payday campaigns, events, and other commercial opportunities.
● Create exclusive promotions for partners, KOLs, influencers, affiliates, and communities.
● Coordinate campaign execution across retail stores, e-commerce, social media, and other relevant channels.
● Monitor campaign performance and optimize promotional mechanics based on results.
6. Sales Activation
● Develop sales activation programs to increase store traffic, product movement, transactions, and revenue.
● Identify opportunities to improve product sales through promotional and partnership activities.
● Develop campaigns for priority products, new products, seasonal products, and slow-moving products.
● Create activation programs for offline stores, events, communities, and strategic partners.
● Work closely with the Retail/Sales team to ensure marketing campaigns are translated into actual sales.
● Support initiatives aimed at increasing new customers and repeat purchases.
7. Campaign Planning & Execution
● Develop campaign concepts based on business objectives and customer insights.
● Create campaign briefs covering:
● Objective
● Target audience
● Key message
● Promotional mechanics
● Channel
● Timeline
● Budget
● KPI
● Coordinate with Creative, Marketing, Sales, Retail, E-commerce, and Operations teams.
● Ensure campaigns are executed according to timeline and agreed objectives.
● Monitor campaign performance and take corrective actions when required.
● Conduct post-campaign analysis and provide recommendations for future campaigns.
8. Community & Event Partnership
● Identify relevant communities and events that align with Apex Tactix's target market.
● Build partnerships with communities, clubs, organizations, and event organizers.
● Develop sponsorship, collaboration, booth activation, product placement, and promotional opportunities.
● Leverage events and communities to generate brand awareness, customer acquisition, and sales.
● Manage relationships before, during, and after the event.
9. Performance Tracking & Reporting
Monitor and report performance across partnership, KOL, influencer, affiliate, and promotional campaigns.
Key metrics include:
● Revenue / GMV
● Sales Growth
● Number of Transactions
● New Customers
● Repeat Customers
● Average Order Value
● Conversion Rate
● Customer Acquisition
● Affiliate Sales
● KOL/Influencer Sales
● Partnership Sales
● Promo Redemption Rate
● Campaign ROI / ROAS
● Incremental Revenue
Prepare regular performance reports and provide actionable recommendations to management.
