Job description for Event Specialist (B2B) at Pt Prasetia Dwidharma
JOB SUMMARY
We are looking for an experienced and hands-on Event Specialist (B2B) to manage Virtuenet’s B2B events end-to-end, from concept development and planning to execution, MQL generation, reporting, and ROI evaluation.
KEY RESPONSIBILITIES
• Plan and execute exclusive events, sponsorships, expos, and offline activations.
• Develop event concepts, themes, target audiences, proposals, timelines, and execution plans.
• Identify and evaluate relevant external events based on audience fit, business relevance, MQL potential, cost, and ROI.
• Manage all event requirements, including EOs/vendors, venues, speakers, logistics, registration, materials, and on-site execution.
• Develop event promotion plans in collaboration with the Digital & Content team to maximize registration and attendance.
• Generate MQLs through associations, communities, lead-generation partners, networking, and open registration.
• Manage attendee and MQL databases and track MQL status monthly, including pipeline progress, closed-won opportunities, and no-deal outcomes.
• Manage event-related partnerships, sponsorships, budgets, vendor negotiations, cost control, and ROI.
• Create pre- and post-event press releases/articles and coordinate event-related PR and content.
• Deliver post-event reports covering event performance, MQL generation, costs, ROI, and key learnings.
REQUIREMENTS
• Minimum 3 years of experience in B2B event marketing, event management, event activation, or related roles.
• Proven ability to manage end-to-end event execution independently.
• Strong understanding of B2B event marketing and lead generation.
• Strong project management, communication, negotiation, networking, and stakeholder management skills.
• Experience managing EOs, vendors, partners, and external stakeholders.
• Commercially minded, with experience in budget management, cost control, and ROI evaluation.
• Strong writing skills, particularly in developing press releases and event-elated articles.
• Proactive, hands-on, organized, detail-oriented, and accountable.
• Willing to work on-site and outside regular working hours when required.
