Job description for eCommerce Marketing Manager at Batik Christo
Jobdesk eCommerce Marketing Manager
- Strategi & Planning
- Traffic & Acquisition
- Conversion & Retention
- Analisa & Reporting
- Tim & Koordinasi
Kualifikasi eCommerce Marketing Manager
- S1 Marketing, Bisnis, Komunikasi, atau sejenis
- Min 3-5 tahun di digital marketing.
- Min 2 tahun handle eCommerce/marketplace.
- Paham algoritma Shopee, Tokopedia, TikTok Shop, Lazada
- Mahir Meta Ads, TikTok Ads, Google Ads. Ngerti metrik: CTR, CPC, CPM, ROAS, CAC
- Google Analytics 4, Looker Studio, Excel/Google Sheets advance
- Paham SEO marketplace & tools riset: Keyword Tool, Shopeeholic
- Ngerti CRM & tools email marketing: Mailchimp, Kirim.Email
- Data-driven: semua keputusan berbasis angka, bukan feeling
- Strong leadership & bisa manage tim
- Cepat adaptasi: algoritma & tren berubah tiap minggu
- Kreatif tapi realistis. Ide bagus tapi harus cuan
- Komunikatif ke owner & ke tim teknis
- Pengalaman di industri fashion/batik
- Punya network KOL/Affiliator

