Job description for e-Commerce Specialist at YOBO
KAHI e-Commerce Specialist
Responsibilities
• Lead the end-to-end commercial growth strategy across Shopee, TikTok Shop, Lazada, and Webstore to hit monthly and quarterly GMV targets
• Design promo mechanics, Hero SKU bundles, and tiered discounts to increase Average Order Value while protecting product margins
• Negotiate with marketplace Key Account Managers to secure prime homepage placements, peak flash sale slots, and co-funding for Mega Campaigns
• Manage the performance marketing budget across Shopee Ads and TikTok GMV Max by optimizing bids and keywords to maintain target ROAS
• Build rolling 3-to-6-month sales and demand forecasts based on past data to coordinate imported stock with KAHI Korea
• Manage daily operations to ensure price parity, zero pricing errors, and strict BPOM compliance
• Lead weekly and monthly business reviews to provide leadership with actionable insights on conversion funnels, ad efficiency, and competitor moves
• Collaborate closely with the Live Commerce and Marketing teams to align promo mechanics with influencer seeding and live streaming schedules
Requirements
• 3–5 years of proven experience scaling beauty or FMCG flagship stores on Shopee and TikTok Shop with a history of hitting aggressive sales targets
• Direct ownership of sizable ad budgets with deep technical skills in Shopee Ads, TikTok Ads, bid optimization, and audience targeting
• Established track record of managing relationships and negotiating campaign exposures with marketplace Key Account Managers (KAMs)
• Solid commercial acumen with clear understanding of promotional margins, contribution margins, and price parity governance
• Advanced proficiency in Google Sheets, OMS, and Seller Centre analytics to translate data into actionable commercial strategies
• Comprehensive understanding of Indonesian cosmetic compliance, including BPOM, allowed marketing claims, and import timelines
• Experience mentoring junior operational staff and managing multi-channel campaigns under tight deadlines
• Fluent in spoken and written English for regular reporting and strategy discussions
