Job description for E-commerce Manager at Brilliant Think Center
Key responsibilities
- Develop and execute Live Commerce strategies across all digital platforms, including Live streaming events, shopping broadcasts and interactive selling sessions
- Manage end-to-end eCommerce operations, including product listings, inventory management, pricing strategies and promotional campaigns
- Collaborate with content creators, influencers and product teams to create engaging live commerce content that drives conversions and brand awareness
- Monitor and analyse key performance metrics including conversion rates, average order value, customer acquisition cost and return on investment to optimise channel performance
- Oversee customer service and order fulfilment processes to ensure exceptional customer experience and satisfaction during live commerce events
- Manage eCommerce platform optimisation including user interface improvements, checkout process streamlining and mobile experience enhancement
- Develop and manage marketing communications strategies to promote live commerce events and eCommerce offerings across social media, email and other marketing channels
- Build and mentor a team of eCommerce and live commerce specialists, providing guidance and support for professional development
- Conduct market research and competitor analysis to identify emerging trends, opportunities and best practices in live commerce and eCommerce
- Establish partnerships and negotiate with third-party eCommerce platforms, payment providers and logistics partners to expand market reach
What we're looking for
- 5+ years of experience in eCommerce management, Live commerce strategy or digital marketing within fast-paced Preferably from the beauty, skincare, and healthcare industries.
- Proven track record of successfully launching and scaling live commerce initiatives or eCommerce channels, with demonstrated revenue growth
- Strong understanding of live streaming platforms, social commerce tools and eCommerce systems (e.g., Shopee, TikTok, lazada, tokopedia)
- Proficiency in data analysis and digital marketing analytics tools to measure performance and drive decision-making
- Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Strong leadership and team management capabilities with experience building and developing high-performing teams
- Exceptional communication and presentation skills, capable of clearly articulating strategies and results to senior stakeholders
- Creative thinking combined with analytical rigour to develop innovative marketing and sales solutions
- Familiarity with content creation, video production and influencer collaboration is highly desirable
- Bachelor's degree in Marketing, Business, Communications or a related field is preferred
