Job description for E-commerce Account Manager at PT Halo Media
We are looking for an experienced Account Manager (TikTok Shop) to drive sales growth through marketplace operations and livestream optimization. This role is responsible for managing the day-to-day performance of the TikTok Shop, executing promotional campaigns, maintaining livestream operations, and collaborating with cross-functional teams to achieve business targets.
Candidates with prior experience handling women's fashion brands on TikTok Shop will be highly preferred.
*Key Responsibilities*
* Manage and monitor the overall performance of the TikTok Shop.
* Develop and execute strategies to achieve monthly sales and GMV targets.
* Plan, monitor, and optimize daily livestream performance to maximize conversion and revenue.
* Analyze livestream metrics (GMV, CTR, CVR, AOV, traffic, watch time, etc.) and propose actionable improvements.
* Coordinate with hosts, affiliate & content team to ensure smooth campaign execution.
* Plan and execute platform campaigns such as Flash Sale, Super Brand Day, Payday, Double Date Campaigns (8.8, 9.9, 10.10, etc.).
* Manage product assortment, pricing, stock availability, bundles, vouchers, and promotional activities.
* Monitor competitor activities, pricing strategies, and market trends within the women's fashion category.
*Requirements*
* Bachelor's degree in Business, Marketing, Management, or a related field.
* Minimum 2 years of experience managing marketplace operations.
* Experience handling *women's fashion/apparel brands is highly preferred.*
* Proven track record of achieving sales growth and GMV targets.
