Job description for Digital Performance Specilaist at PT Kota Lama Bersama
About Kola Bloc Semarang
Kola Bloc Semarang is an integrated lifestyle & sports venue bringing together sports, fitness, lifestyle, entertainment, F&B, and events within one destination.
We are looking for a Digital Performance Specialist who will manage Kola Bloc's paid advertising and digital customer journey, from the moment potential customers discover the brand through an ad until they complete a registration or transaction.
This role goes beyond running ads. The Digital Performance Specialist is responsible for ensuring that every digital touchpoint is easy to access, measurable, and optimized for conversion, while providing clear performance data that helps the team make better marketing and commercial decisions.
Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Instagram & Facebook), TikTok Ads, and Google Ads, including Search, Maps, and YouTube campaigns for both B2C and B2B audiences.
- Build and manage campaign audiences, including prospecting, retargeting, custom audiences, and lookalike audiences.
- Manage daily and monthly advertising budgets based on agreed targets for leads, visits, registrations, and customer acquisition.
- Work closely with the Marcomm Lead to execute the digital customer journey from ads and social media to landing pages, WhatsApp inquiries, trial or venue visits, and final transactions.
- Regularly audit Kola Bloc's digital touchpoints, including website, landing pages, link-in-bio, WhatsApp Business, marketplaces, Google Business Profile, registration forms, and payment pages.
- Test digital channels directly from a customer's perspective to ensure every step is clear, fast, mobile-friendly, and easy to complete.
- Measure conversion rates and identify drop-off points throughout the lead journey, then prioritize improvements based on their potential impact on customer acquisition and closing.
- Ensure available payment methods, including bank transfer, QRIS, digital wallets, and payment links, are easy to access and properly recorded.
- Monitor lead response time and follow-up performance on WhatsApp together with the Customer Care & Reservation team as part of the overall customer journey.
- Implement and maintain conversion tracking using Meta Pixel, Conversions API, Google Tag Manager, GA4, UTM parameters, and Click-to-WhatsApp tracking.
- Connect campaign and tracking data with CRM records whenever possible, allowing customers and transactions to be attributed back to their original campaign, channel, and source.
- Run structured A/B tests across advertising creatives, audiences, offers, landing pages, calls-to-action, and registration flows in collaboration with the Graphic Designer and Content Creator.
- Monitor campaign performance daily and take corrective action when campaigns exceed agreed cost or performance thresholds.
- Maintain clear campaign documentation, tracking structures, naming conventions, and attribution data.
- Prepare weekly and monthly performance reports covering cost per lead, cost per trial or visit, customer acquisition cost, conversion rate by stage and channel, advertising spend, and campaign results.
- Translate performance data into clear findings and actionable recommendations for Marcomm, Sales, Customer Care, and Management.
Qualifications
- Minimum 2 years of proven experience managing paid digital advertising, supported by evidence of advertising budgets managed and measurable campaign results.
- Must have a portfolio or verifiable track record demonstrating campaign performance, conversion improvements, or customer acquisition results.
- Strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Google Ads, GA4, and Google Tag Manager.
- Experience improving conversion rates across landing pages, websites, registration forms, or booking flows, ideally supported by measurable before-and-after results.
- Strong understanding of conversion tracking, campaign attribution, UTM structures, pixels, and digital analytics.
- Able to identify small but important customer journey issues, such as confusing buttons, unnecessary form fields, broken links, unclear CTAs, or friction in the payment process.
- Proficient in Google Sheets or Microsoft Excel for campaign analysis, reporting, and performance tracking.
- Experience creating or maintaining performance dashboards using Looker Studio or similar reporting tools.
- Understands the customer journey of a local business using WhatsApp as a primary lead and conversion channel, from ad click and inquiry through visit and transaction.
- Able to make minor landing page updates using WordPress, Webflow, or similar website builders.
- Disciplined in monitoring campaign performance and confident in pausing, adjusting, or reallocating budget when campaigns exceed agreed cost thresholds.
- Strong analytical and problem-solving skills with close attention to detail.
- Able to explain technical advertising and analytics data to non-technical team members in simple, practical language.
- Comfortable working in a fast-paced, performance-driven, and hands-on environment.
Preferred
- Experience running presale, membership acquisition, launch, or grand opening campaigns.
- Experience working with sports venues, gyms, fitness clubs, hospitality, lifestyle, entertainment, F&B, property, or other location-based businesses.
- Experience managing campaigns where the conversion journey involves WhatsApp, CRM, offline visits, and online or offline transactions.
- Experience managing Google Business Profile and local SEO.
- Certification or professional training in Google Ads, Meta Ads, digital advertising, analytics, or performance marketing.
- Experience working closely with Marcomm, Creative, Content, Sales, CRM, and Customer Care teams.
Benefit
- ROAS Bonus after probation, based on marketing performance.
- BPJS Kesehatan & BPJS Ketenagakerjaan after probation, in accordance with company policy.
- Access to company sports and fitness facilities, subject to availability and off-peak hours.
- Opportunity to develop hands-on experience across performance marketing, digital analytics, customer journey optimization, conversion tracking, CRM attribution, and revenue growth within an integrated sports and lifestyle venue.
