Job description for Digital Performance Marketing at Eling Group
Key Responsibilities
1. Performance Campaign Management
Plan, execute, and optimize digital advertising campaigns across platforms such as Meta Ads, Google Ads, and other relevant channels.
2. Lead Generation & Conversion Optimization
Develop strategies to increase leads, bookings, and conversions across all business units.
3. Budget & ROI Managemen
Manage advertising budgets efficiently to ensure maximum return on ad spend (ROAS).
4. Data Analysis & Reporting
Monitor campaign performance, analyze data, and provide insightful reports and recommendations.
5. A/B Testing & Optimization
Conduct continuous testing on creatives, audiences, and funnels to improve performance
6. Collaboration with Creative Team
Work closely with the Multimedia & Creative team to ensure high-performing ad creatives.
7. Marketing Funnel Development
Build and optimize customer journey funnels from awareness to conversion.
8. Market & Audience Research
Identify target audiences and analyze market trends to improve campaign effectiveness.
9. Tracking & Attribution Setup
Ensure proper tracking systems (Pixel, GA4, Tag Manager) are properly implemented.
10. Performance Growth Strategy
Contribute ideas and strategies to scale digital marketing performance across all brands.
