Job Requirements
Skills
Job description for Digital Performance Marketing Analyst at Ruangguru
- Tracking, develop & maintain daily, weekly & monthly report of campaign performance for the internal team
- Constant measurement of digital marketing activity using vendor-specific dashboards, Google Analytics, and other third-party trackers such as Appsflyer, Adjust.
- Conduct and analyze A/B test campaign
- Working with data team to conduct a comprehensive dashboard for internal team
- Support international team (Vietnam and Thailand) in the marketing aspect
- Identify opportunities for campaign optimization - audience targeting, ad copies, bidding, landing pages - and implement a test plan.
- Working closely with Creative team to develop innovative and high-performing assets that tailor fit across platforms, devices, and formats.
- 3-6 years of professional experience in digital marketing, major advantage if you have a background with dynamic tech companies
- Strong background in performance monitoring and data analytics
- Strong experience in utilizing digital marketing dashboards and trackers
- Proven track record of using Google Analytics, analytical software, and the other platform analytics
- Highly collaborative and entrepreneurial mindset, always striving for continuous improvement
- Ability to translate analytical data into actionable insights
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