Job description for Digital Performance Lead at PT. ANUGRAH CIPTA KARYATAMA
What we're looking for:
- Bachelor’s degree in Marketing, Digital Media, Business, or related fields
- (Preferred) Certifications: Google Ads, Meta, TikTok Ads, GA4, & SEO Certification
- 5+ years in digital marketing with focus on paid media, SEO, and website optimization
- Proven track record of managing multi-channel performance campaigns (Search, Social, Programmatic)
- Experience leading or collaborating in website development and SEO strategy projects
- Strong command of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
- Solid understanding of programmatic advertising platforms and retargeting strategies
- Deep knowledge of conversion rate optimization (CRO) principles
- SEO knowledge: keyword strategy, on-page/off-page SEO, technical SEO audits, and trend analysis
- Familiarity with eCommerce platforms
- Tools Proficiency: Google Analytics 4, GTM, Looker Studio (Data Studio), Meta Business Suite, Google Search Console, SEMrush, Ahrefs.
- Data-driven, detail-oriented, and highly strategic
- Strong communicator and collaborator across departments (ads, dev, creative, content)
- Capable of managing multiple stakeholders: clients, internal teams, and vendors
Job Scope:
- Lead the development of paid advertising strategies across platforms (Google, Meta, TikTok, LinkedIn, etc.)
- Align media plans with clients’ business goals and KPIs (CPL, CPA, ROAS, CTR, CVR)
- Launch, monitor, and continuously optimize ad campaigns across multiple channels
- Conduct A/B testing on creatives, audiences, placements, and bidding strategies
- Build custom reports and dashboards to track real-time performance
- Provide deep-dive analysis and insights to improve campaign results and inform next steps
- Allocate and manage media spend effectively across campaigns to maximize ROI
- Ensure daily/weekly pacing is aligned with overall budget and performance targets
- Set up and troubleshoot conversion tracking (Google Tag Manager, Facebook Events Manager, etc.)
- Analyze attribution paths and recommend improvements for accurate performance measurement
- Work closely with creative and content teams to ensure ad assets are performance-optimized
- Collaborate with account managers to align campaign strategy with client needs
- Present campaign strategies, performance reviews, and optimization plans clearly and confidently
- Act as the go-to expert for all things related to paid media and performance marketing
- Stay on top of platform updates, algorithm changes, and emerging paid media trends
- Propose and pilot new ad formats or platforms for early-mover advantage
