Job description for Digital Performance & Analytics Associate at PT Futura Berapi Api
Responsibilities:
- 1. Track and reconcile performance data across multiple digital platforms (Meta, TikTok, Google, marketplaces).
- 2. Ensure accuracy and consistency of metrics such as Revenue, Spend, ROAS, CPA, CVR, and AOV.
- 3. Monitor daily and weekly performance movements and identify anomalies or inconsistencies.
- 4. Maintain and update performance dashboards using Google Sheets / Excel.
- 5. Build and manage spreadsheet formulas for tracking, aggregation, and analysis.
- 6. Prepare clear, structured, and error-free weekly and monthly performance reports.
- 7. Translate cross-platform data into insights that support business and optimization decisions.
- 8. Ensure alignment of data definitions and attribution logic across platforms.
- 9. Provide a clear narrative of performance across channels, avoiding data fragmentation.
- 10. Support basic funnel analysis (traffic → conversion → sales).
- 11. Support performance and growth discussions with accurate data and insights.
- 12. Assist in evaluating creative and campaign performance using data.
- 13. Maintain documentation of performance learnings and trends.
Qualifications:
- Minimum of 1-year experience in managing digital advertising campaigns.
- Solid understanding of fundamental marketing strategies is mandatory.
- Previous experience handling advertising campaigns in Fashion, Food & Beverage, and Music industries is highly desirable.
- Strong analytical skills with the ability to interpret campaign data and formulate strategic recommendations.
- Creative, proactive, and possesses a growth-oriented mindset.
- A proven portfolio showcasing successful advertising campaigns is strongly preferred.
- Willing to be based in Setrasari, Bandung.
