Digital Media Specialist

Digital Media Specialist

Role

You will be responsible for executing and optimizing paid and organic digital media strategies for Suitmedia and our clients, ensuring effective campaign performance and audience reach. This role requires a strong analytical approach and hands-on experience with various digital advertising platforms and SEO techniques.

Responsibilities

• Support the development and execution of digital media plans and SEO strategies to drive high-quality audience engagement and campaign success.
• Manage and optimize paid advertising campaigns across platforms including Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
• Assist in planning and executing KOL and influencer marketing campaigns as part of media buying initiatives.
• Implement on-page and off-page SEO techniques to improve organic search rankings and visibility.
• Analyze campaign data to generate insights and prepare reports that inform optimization efforts.
• Stay updated on digital media trends and advertising technologies, sharing insights with the team.
• Collaborate with creative and account teams to align media strategies with content and client objectives.

Qualifications

• Educational Background: Bachelor's degree in IT, Marketing, Communication, Business, or an equivalent practical experience.
• Professional Experience: 2-4 years of experience in digital advertising, media buying, or search engine optimization.
• Technical Skills: Proficiency in digital advertising platforms (e.g., Google Ads, Meta Ads Manager) and SEO tools. Excellent analytical skills and a data-driven mindset. Knowledgeable with the latest advertising technologies and SEO techniques.
• Soft Skills: Strong problem-solving abilities. Good written and verbal communication skills. Highly organized, detail-oriented, and capable of managing multiple tasks.
• Bonus Points: Relevant platform certifications (e.g., Google Ads Search Certification). Experience with A/B testing for digital campaigns.