Job description for Digital Media Planner / Media Buyer at Geekhunter
Job Responsibilities
- Develop data-driven digital media strategies aligned with clients' business objectives and campaign goals.
- Create comprehensive media plans, including channel selection, KPI setting, budget allocation, and audience targeting.
- Monitor, analyze, and optimize campaign performance to maximize effectiveness and ROI.
- Collaborate with account, creative, and performance teams to ensure successful campaign execution.
- Stay up to date with digital media trends, platforms, and best practices to provide strategic recommendations
Job Requirements
- Bachelor's degree in Marketing, Communication, Business, or a related field.
- Minimum 2–3 years of experience in Digital Media Planning, Media Strategy, or a similar role within a digital marketing, media, or advertising agency.
- Strong understanding of media planning, digital advertising platforms, KPI development, and budget allocation.
- Analytical mindset with the ability to translate business objectives into effective media strategies.
- Excellent communication and stakeholder management skills.
