Job description for Digital Media Planner Intern at PT Suitmedia Kreasi Indonesia
Role
You will gain foundational experience in digital media planning and execution, assisting the Media team in researching trends, analyzing digital channels, and supporting the optimization of advertising campaigns for Suitmedia and our clients. This role provides hands-on learning in the dynamic world of paid and organic digital media.
Responsibilities
- Conduct research on digital marketing trends, focusing on various industries and audience behaviors relevant to media planning.
- Assist in performing competitive research for various brands across digital media channels, including social media platforms.
- Learn to support the creation of digital media plans, including identifying target audiences, recommending platforms, and assisting with budget allocation.
- Help in optimizing ongoing online advertising campaigns by tracking performance, identifying areas for improvement, and assisting with adjustments.
- Participate in basic SEO audits for brand portfolios and potential clients, gathering data on search performance.
- Assist in preparing performance reports on digital media campaigns, contributing to data visualization and insight generation.
Qualifications
- Educational Background: Undergraduate student (preferably 3rd or 4th year) in Communication, Business, Marketing, IT, or a related field.
- Professional Experience: No prior professional experience required, but academic projects or relevant extracurricular activities involving digital marketing, social media, or data analysis are a plus.
- Technical/Hard Skills: Basic understanding of digital marketing and technology. Familiarity with major social media platforms. Eagerness to learn about online advertising platforms (e.g., Google Ads, Meta Ads).
- Soft Skills: Excellent communication skills (written and verbal). Passionate about digital marketing and technology. Strong analytical skills and attention to detail. Curious and proactive in identifying trends.
- Bonus Points: Any hands-on experience with managing personal social media accounts for a brand/organization. Basic knowledge of SEO concepts.
