Job description for Digital Marketing at PT. Tur Trip Travelasia
YKExplore is a travel agency and tour operator dedicated to providing exceptional travel experiences for both domestic and international travelers.
We are looking for a creative, analytical, and passionate Digital Marketing Specialist to join our team. If you know how to build brand awareness, drive traffic and conversions through digital channels, and master social media marketing alongside paid advertising, we’d love to have you on board!
Responsibilities
- Develop, plan, and execute digital marketing strategies to boost tour package sales for YKExplore.
- Manage and optimize all social media accounts (Instagram, TikTok, YouTube, LinkedIn, etc.) and create engaging content plans.
- Design and run paid ad campaigns (Meta Ads & Google Ads) targeting both domestic and international markets.
- Conduct market research, identify the latest travel trends, and analyze competitor strategies.
- Collaborate with the creative team (photographers, videographers, designers) to produce compelling promotional assets.
- Optimize website SEO (Search Engine Optimization) and draft travel blog content to drive organic traffic.
- Monitor, analyze, and report on performance metrics across all digital channels (ROI, conversion rates, CPA, engagement rates).
Requirements
- 1–2 years of experience in Digital Marketing (preference given to candidates from the tourism, travel agency, or hospitality sectors).
- Strong written and verbal English communication skills to engage international travelers.
- Proficiency in paid advertising platforms such as Meta Ads Manager and Google Ads.
- Experience with digital analytics tools like Google Analytics, Meta Business Suite, and SEO software (Ahrefs, SEMrush, Google Search Console, etc.).
- Up-to-date with social media trends, short-form video creation (Reels/TikTok/Shorts), and persuasive copywriting.
- Solid understanding of travel destinations and tourism market dynamics, particularly for Yogyakarta and its surrounding regions.
- Strong analytical mindset, comfortable working with data reports, and driven by sales targets.
