Job description for Digital Marketing at St. Gabriel's Pre - University
Job Title:
Freelance Social Media & Digital Marketing Specialist
(Content, SEO, Podcast, Ads)
Location: Remote (with on-site video taking for specific events)
Type: Freelance / Project-based
Monthly KPI Scope: Fixed deliverables per month
About the Role
We are looking for a creative and results-driven Freelance Digital Marketing Specialist to manage a monthly content and ad delivery package. You will work closely with our team—write-ups, SEO keywords, and core ideas will be provided, but we also welcome your creative input.
Monthly Deliverables (KPIs)
1. Instagram Content – 16 Artworks
- Mix of static images and Reels (combination allowed)
- Write-ups provided – you handle artwork creation (design, motion, editing)
2. SEO Blog Articles – 8 Articles
- Write-ups provided, but you will update them with SEO keywords
- Basic on-page SEO optimization expected
3. Podcast – 1 Episode / Month
- Video setup, on-site video taking, and video editing
- Content ideas: from client or freelancer
4. Podclass – 1 Session / Month
- Video setup, on-site video taking, and video editing
- Content ideas: from client or freelancer
5. Library Talk – 1 Session / Month
- Video setup, on-site video taking, and video editing
- Content ideas: from client or freelancer
6. Meta Ads (Facebook & Instagram)
- 2–3 active ads running per month across 3 different topics
- Pre‑ad: Propose ad settings & targeting
- Post‑ad: Report with ad analysis & engagement insights
Requirements
- Proven experience in social media design (Canva/Adobe Suite/CapCut/etc.)
- Familiar with SEO blog writing (keyword placement, headings, meta descriptions)
- Comfortable with on-site video recording (camera/lighting/audio setup)
- Experience running Meta Ads and preparing performance reports
- Strong communication & ability to meet monthly deadlines
- Portfolio or past work examples required
Nice to Have
- Experience in educational / library / public speaking content
- Basic podcast editing skills
- Knowledge of Google Analytics or Meta Ads Manager reporting
