Job description for DIGITAL MARKETING at Bellayu
About Bellayu
Bellayu is a premium beauty brand specializing in professional hair tools and hair care. Bellayu empowers individuals to style with confidence while highlighting luxury design, quality, and effortless functional innovation. We are expanding our growth team to drive international brand awareness, acquire new customers, and scale revenue across e-commerce and digital channels.
Responsibilities:
- Paid Ads Management: Plan, execute, and optimize paid advertising campaigns across Meta Ads (Instagram/Facebook), TikTok Ads Manager, and Google Ads to drive ROAS and conversions.
- Funnel & Growth Strategy: Build end-to-end digital acquisition funnels (awareness, consideration, purchase, retention) for brand campaigns and new product launches.
- Creative Briefing & Collaboration: Partner with the in-house creative team to concept, test, and iterate high-performing ad creatives, hooks, and UGC formats.
- Budget & Bid Management: Allocate and manage ad spend effectively, running regular A/B split tests on creative assets, copy, audience targeting, and landing pages.
- E-commerce & Web Integration: Coordinate traffic and campaigns with marketplace storefronts (Shopee, Lazada) and the official website to ensure optimal checkout and conversion rates.
- Analytics & Performance Reporting: Track and report core KPIs (CAC, ROAS, CTR, CPM, CVR) using Google Analytics (GA4), Meta Pixel, Google Tag Manager, and conversion APIs to deliver data-backed optimization insights.
Requirements:
- Proven track record (2- 3+ years) managing paid performance campaigns across Meta Ads, TikTok Ads, and Google Ads, preferably within the beauty, fashion, personal care, or D2C/e-commerce sectors.
- Solid understanding of digital marketing metrics, attribution modeling, pixel/API tracking, and audience segmentation.
- Strong aesthetic sense and understanding of what makes beauty and hair care content convert into sales.
- Hands-on experience coordinating campaigns with e-commerce channels (Shopee and Lazada) and brand websites.
- Analytical mindset with strong proficiency in reporting/visualization tools.
- Self-starter with excellent communication, time management, and project execution skills.
