Job description for Digital Marketing at Expert Education & Visa Services
About Us
PT Expert Education Dan Jasa Visa Indonesia is a trusted international education consultancy and part of the global Expert Education & Visa Services network, which has helped over 200,000 students worldwide. We specialize in guiding Indonesian students to achieve their dreams of studying abroad in top destinations like Australia, the UK, Canada, the USA, and more. We provide end-to-end services, from free university consultations and university enrollment to IELTS/PTE preparation and student visa applications. We are seeking a data-driven and creative Digital Marketing Specialist to expand our online presence, generate high-quality student leads, and communicate our expertise to students and parents across Indonesia.
Job Overview
As our Digital Marketing Specialist, you will be the driving force behind our online presence in the Indonesian market. You will be responsible for developing, implementing, and managing our digital marketing campaigns across all digital networks. Your ultimate goal will be to expand our digital footprint, increase brand awareness for our study abroad and visa services, and drive high-converting leads for our educational counsellors.
Key Responsibilities
- Strategy Development: Develop and implement comprehensive digital marketing strategies that align with our goals of increasing student enrollments, promoting our IELTS/PTE preparation classes, and driving free consultation bookings.
- Campaign Management: Plan, execute, and manage digital marketing campaigns across multiple channels, including search engines (SEO/SEM), social media, email, and display advertising to target high school students, university graduates, and parents.
- Content Creation: Collaborate with educational counselors and content creators to produce engaging and relevant content for digital platforms, including blog posts about studying abroad, social media updates on university partners, and email newsletters detailing scholarship opportunities.
- SEO & SEM: Optimize website content and structure to improve search engine rankings for keywords related to overseas education and student visas. Manage and analyze paid search campaigns (e.g., Google Ads) to drive localized traffic and consultation conversions.
- Social Media Management: Oversee social media accounts (Instagram, TikTok, LinkedIn, Facebook), including content scheduling, community engagement, and performance analysis. Develop strategies to increase followers and engagement among Gen Z students and their parents.
- Email Marketing: Design and implement email marketing campaigns, including newsletters, promotional emails for upcoming education fairs or webinars, and automated drip campaigns for prospective students. Analyze performance metrics to optimize email effectiveness.
- Analytics & Reporting: Monitor and analyze campaign performance using tools such as Google Analytics, social media insights, and other analytics platforms. Prepare and present regular reports on key performance indicators (KPIs) such as cost-per-lead and consultation booking rates.
- Market Research: Conduct market research to identify trends in international education, popular study destinations, opportunities, and competitive insights. Use data to inform marketing strategies and tactics.
- Budget Management: Manage digital marketing budgets, ensuring effective allocation of resources and tracking of expenditures to maximize ROI for student acquisition.
- Continuous Improvement: Stay current with digital marketing trends, tools, and best practices within the education sector. Continuously test and optimize marketing strategies to improve performance and ROI.
Qualifications & Requirements
- Experience: 1+ years of proven experience in Digital Marketing, preferably within the education, agency, or travel/migration sector.
- Technical Skills: Strong hands-on experience with SEO/SEM, Google Analytics, Google Ads, Meta Ads (Facebook/Instagram), and CRM/email marketing software.
- Social Media Mastery: In-depth knowledge of platforms highly relevant to the Indonesian student demographic (Instagram, TikTok) and professional networks (LinkedIn), alongside scheduling tools.
- Analytical Mindset: Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, coupled with strong analytical skills and data-driven thinking.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Language: Fluent in Bahasa Indonesia and highly proficient in English (written and spoken).
What We Offer
• Competitive salary
• A dynamic, international work environment with a supportive team.
• Opportunities for professional development and continuous learning within a global company network.
