Job description for Digital Marketing at English1 (YHA Group)
Responsibilities:
* Managing social media that is appropriate and consistent with the brand identity
* Plan and create a weekly and monthly content calendars aligned with national and center campaigns
* Driving content and strategy that generate leads
* Create engaging content: short-form videos (Reels), photos, captions, and stories
* Coordinate with marketing teams and teachers to schedule content shoots (in-center)
* Repurpose 1 message into multiple posts tailored to different center audiences
* Monitor social media insights and use data to improve performance
* Stay updated on trends to keep content fresh, fun, and on-brand
* Creating monthly social media reports including trends, ads result and plan
Requirements:
* Bachelor's Degree in a related field
* At least 1 year of working experience in managing social media campaigns and creating content to drive leads and sales
* Strong video editing skills using tools like CapCut, InShot, or similar
* Familiar with Canva or graphic design basics for social media
* Familiar with the Meta Business Suite to scheduling content and manage performance
* Good sense of trends, aesthetics, and storytelling for different age groups (kids, teens, parents)
* Creative thinker with a good eye for design and engagement
* Able to coordinate with teams in different centers and manage timelines
* Organized, proactive, and excited to work in the education sector
* Positive attitude, creative, flexible, and great spirit team
* Strong communication and interpersonal skills
*To be placed in Binjai*
