Years of Experience
- 2/3 years experience in related areas
Skills
- Highly creative and has experience in running digital and offline campaigns
- Demonstrated understanding in identifying target audiences
- Displays a relentless attitude when it comes to experimentation and A/B testing
- Intimate understanding of traditional and emerging marketing channels and tools
- Experience in setting up and optimizing Google Adwords campaigns
-Good analytical and evaluation skills
- Ability to write persuasively and communicate your ideas to the reader
- Proficiency in web analytics and SEO to generate traffic and nurture leads
- Bachelor Degree in Marketing, Journalism, Communications or relevant field
- Develop, implement and execute strategic marketing plans
- Determine budget and targets and design marketing plans to achieve them
- Conduct research such as user testing and surveys to find out the needs and wants of the target audience
- Identify pain points of the consumer and the opportunities that the company can fill
Branding and Positioning
- Build a broad set of marketing assets to support the creation of a brand
- Work with branding and marketing agencies to create strategies
- Executing and / or supervising the execution of such strategies alongside such agencies
General
- Recommend, plan, and execute company-wide marketing strategies
- Engage and grow our online audience through our social media platforms
- Preparation of media kits and marketing communication materials for distribution through various channels
- Monitor, analyse and optimise our marketing efforts
- Create content for press releases, articles, and graphics as and when is needed
- Track, measure, and analyze all initiatives to report on social media ROI
Run regular social promotions and campaigns and track their success
-Brainstorm and execute digital marketing campaigns including SEO/SEM
-Evaluate performance of digital marketing campaigns and assess them base on ROIs and KPIs
-Keep abreast of latest social media sites and trends or latest technologies
Develop a content strategy and craft content
- Responsible for crafting content strategy, and executing the strategy
- Write long form content including blog articles, ebooks and webinars
- Drive traffic, engagement and garner leads for our company
- Create content that upholds our brand image, tone of voice and stylistic guidelines
Oversee marketing campaigns
-Develop an effective and innovative brand plan and marketing strategy that will help to develop a strong brand presence and image
-Create a brand message that is enduring that will result in increased sales and market share
Strengthen brand message and presence in the market
-Monitor current competitors
-Analyse current market share and evaluate areas of opportunities and improvements
-Develop a brand strategy to elevate brand image