Job description for Digital Marketing at PT Alchemco Construction Products Indonesia
#WE ARE HIRING!
##DIGITAL MARKETING SPECIALIST
PT Alchemco Construction Products Indonesia is looking for a results-driven Digital Marketing Specialist to strengthen our digital presence and generate measurable business growth in the construction chemicals industry, particularly in waterproofing and concrete protection solutions.
We are seeking a creative, analytical, and commercially minded professional who can turn digital marketing activities into qualified leads, project opportunities, and actual sales.
### KEY RESPONSIBILITIES
**1. Digital Marketing Strategy & Execution**
* Develop and execute digital marketing strategies aligned with the company's sales targets and business objectives.
* Manage digital marketing channels, including the company website, social media, search engines, and relevant digital platforms.
* Plan and execute digital campaigns to increase brand awareness, audience engagement, and lead generation.
**2. Lead Generation & Sales Conversion**
* Generate qualified leads from digital channels, including potential contractors, developers, consultants, distributors, and end users.
* Develop effective lead-generation campaigns through SEO, SEM, social media advertising, and other relevant digital channels.
* Work closely with the Sales Team to ensure timely follow-up, lead qualification, and conversion into sales opportunities.
* Monitor the customer journey from initial digital interaction to inquiry, quotation, project opportunity, and closed sales.
* Identify opportunities to improve lead quality, conversion rates, and marketing return on investment.
**3. Content Creation & Brand Management**
* Develop engaging digital content, including promotional materials, product information, technical applications, project references, and educational content.
* Manage social media content calendars and ensure consistent brand communication across digital platforms.
* Coordinate the production of marketing materials, including graphic designs, short videos, product demonstrations, and campaign creatives.
* Communicate product benefits and technical applications in a clear, relevant, and commercially effective manner.
**4. Performance Analysis & Reporting**
* Monitor digital marketing performance using relevant analytics and advertising tools.
* Prepare regular reports covering leads generated, cost per lead, lead-to-sales conversion, campaign performance, and sales contribution.
* Evaluate campaign effectiveness and recommend data-driven improvements.
* Maintain digital lead databases and support the development of an effective lead-tracking system or CRM.
### QUALIFICATIONS
* Minimum 2–3 years of experience in Digital Marketing, Performance Marketing, or Lead Generation.
* Proven experience in managing digital advertising campaigns and generating qualified business leads.
* Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and social media management tools.
* Experience in lead tracking, conversion analysis, and marketing performance reporting.
* Ability to create engaging content and coordinate graphic design or video production.
* Strong analytical, communication, and problem-solving skills.
* Commercially minded, target-oriented, and comfortable working with measurable performance indicators.
* Experience in B2B marketing, construction, building materials, property, or industrial products is an advantage.
* Proficiency in digital reporting tools, spreadsheets, and presentation software.
### KEY PERFORMANCE INDICATORS (KPIs)
Performance will be evaluated based on measurable business outcomes, including:
* Qualified leads generated from digital marketing channels.
* Lead-to-sales conversion rate.
* Number and value of sales opportunities generated from digital sources.
* Revenue and sales contribution attributable to digital marketing.
* Cost per qualified lead and customer acquisition cost.
* Digital campaign effectiveness and return on advertising spend (ROAS).
* Consistency of content execution and digital channel performance.
* Accuracy and timeliness of marketing performance reports.
### WHAT WE ARE LOOKING FOR
We are looking for a professional who understands that digital marketing is not just about likes, views, and followers.
**Your success will be measured by your ability to generate qualified leads, create real sales opportunities, and contribute directly to the company's revenue growth.**
If you are passionate about digital marketing, data-driven strategies, and measurable business results, we would love to hear from you.
**Join PT Alchemco Construction Products Indonesia and grow with us!**
