We are looking for a content-based DIGITAL MARKETING that will be responsible for the Consistency in Brand Communication across all online channels (our channels, partner's & public media channels) and the Optimization of traffics from these online channels.
SOCIAL MEDIA (Facebook, Instagram, Tiktok, partners' channels,...):
- Oversee strategic content initiatives (such as content planning, development and optimization) to make sure they are aligned with Brand Guideline
- Managing SSC's channels (content planning, scheduling, publishing...)
- Conduct daily Social Media and Community engagement activities (including prompt communication and handling of feedback)
- Optimizing content for better Brand Communication
- Coordinating with Graphic Designer, Videographer and other team members to achieve expected outcome
- Conducting on-site and off-site analysis of web SEO competition
- Creating high-quality SEO content - Assisting with blog content
- Leading keyword research and optimization of content
- Keeping up-to-date with developments in SEM
- Continuously improve the performance by monitoring, capturing and analyzing the appropriate data/metrics, insights and best practices, then acting on the information
- Use analytical tools (Google Analytics, Meta Business Suite,...) to monitor and evaluate the company’s presence and performance
- Prepare monthly performance reports
- Suggest recommendations to adjust the online marketing strategy for optimal results
- Continuous review and active management of the website and all digital assets
- Excellent copy-writing skill: experience producing copy for advertising or marketing campaigns
- Excellent written and verbal communication skills (in both Vietnamese and English)
- Stay up to date on best practices and emerging trends in social media
- Thoroughly understanding insight of social channels, prioritizing the creation of engaging content
- Familiarity with Social Media platforms and management/ analytics tools
- Positive attitude, customer-oriented, detail-oriented, proactive, responsibility, enthusiasm and self-learning
- Multi-tasking and time-management skills, with the ability to prioritize tasks
- Experience/knowledge and interest in health & fitness industry would be a plus