Job description for Digital Marketing at PT Inovasi Sukses Sentosa
DIGITAL MARKETING SPECIALIST
PT Inovasi Sukses Sentosa (Indotrading.com)
Indotrading.com is looking for a Digital Marketing Specialist who is experienced in managing paid advertising, performance marketing, and digital campaign activation to support our business growth.
Responsibilities:
- Plan, execute, monitor, and optimize digital advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, and TikTok Ads.
- Develop digital marketing strategies based on business objectives, target audience, and campaign goals.
- Manage and allocate advertising budgets efficiently based on campaign objectives and expected results.
- Monitor and analyze campaign performance, including ROAS, ROI, CTR, CPC, CPL, CPA, conversion rate, and revenue generated.
- Conduct regular optimization of campaigns, audiences, creatives, placements, bidding strategies, and budgets.
- Conduct A/B testing for creatives, copywriting, audience segments, landing pages, and campaign settings.
- Develop and execute digital campaigns and campaign activations from planning, execution, monitoring, optimization, to post-campaign evaluation.
- Conduct market, audience, and competitor research to identify opportunities for campaign development.
- Collaborate with the Content, Marketing, Sales, and other relevant teams to ensure campaigns support business and lead-generation objectives.
- Prepare campaign performance reports and provide recommendations based on data and insights.
- Identify opportunities to improve campaign efficiency, lead quality, conversion, and overall advertising performance.
Requirements:
- Minimum D3/S1 in Digital Marketing, Marketing, Communication, Business, or related fields.
- Minimum 2 years of experience in Digital Marketing, Performance Marketing, or Paid Media.
- Hands-on experience managing Meta Ads, Google Ads, and TikTok Ads.
- Strong understanding of paid advertising, media buying, campaign optimization, and digital marketing analytics.
- Able to calculate, analyze, and optimize ROAS, ROI, CPL, CPA, CTR, CPC, conversion rate, and advertising budget.
- Experienced in managing and allocating digital advertising budgets.
- Experienced in handling digital campaigns / campaign activations from planning to execution and evaluation.
- Strong analytical and data-driven mindset with the ability to turn campaign data into actionable strategies.
- Able to conduct A/B testing and make optimization decisions based on campaign performance.
- Experience working in a B2B company, marketplace, technology company, or digital business is highly preferred.
- Experience handling lead-generation campaigns is highly preferred.
- Able to work independently as well as collaboratively with cross-functional teams.
- Strong communication, analytical, and problem-solving skills.
- Portfolio or campaign case study demonstrating previous campaign performance is required/preferred.
- Willing to work WFO in Jakarta Barat.
