Job description for Digital Marketing at RIASARANA ELECTRINDO
Job Responsibilities
- Plan, execute, monitor, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, SEO, SEM, and other relevant digital channels.
- Manage and maintain the company website, including content updates, landing pages, basic troubleshooting, website performance, and coordination with web developers or external vendors.
- Manage the end-to-end lead generation and lead handling process, from incoming lead monitoring, initial qualification, lead distribution, follow-up monitoring, to lead status tracking.
- Manage and maintain lead and customer data in Salesforce / CRM, ensuring data accuracy, proper lead assignment, pipeline visibility, and reporting.
- Monitor and analyze digital marketing performance, including traffic, CTR, CPC, CPL, conversion rate, lead quality, CAC, and ROAS.
- Develop and optimize landing pages, keyword strategy, SEO performance, and conversion rate optimization (CRO).
- Ensure proper implementation of GA4, Google Tag Manager, Google Search Console, conversion tracking, and other analytics tools.
- Prepare regular digital marketing, website, and lead performance reports for management.
- Work closely with Sales, Product, Engineering, Marketing, and IT/Web Developer teams to ensure alignment between campaign activities and business objectives.
- Manage digital marketing budgets and recommend improvements based on campaign performance and business priorities.
- Coordinate with external agencies, vendors, designers, or content creators when required.
- Continuously identify opportunities to improve website performance, campaign effectiveness, lead quality, and sales conversion.
Qualifications
- Minimum Bachelor’s Degree (S1) in Marketing, Communication, Business, Digital Marketing, Information Systems, or related field.
- Minimum 3–5 years of relevant experience in Digital Marketing, Performance Marketing, Growth Marketing, or related roles.
- Strong hands-on experience in Google Ads, Meta Ads, LinkedIn Marketing, SEO, and SEM.
- Experienced in managing and maintaining company websites and landing pages.
- Strong understanding of B2B lead generation, lead handling, and marketing funnel management.
- Experienced in using Salesforce or other CRM platforms for lead management, pipeline tracking, and reporting.
- Proficient in GA4, Google Tag Manager, Google Search Console, and conversion tracking.
- Strong analytical skills and able to interpret marketing and sales data into actionable improvements.
- Familiar with Looker Studio or other reporting/dashboard tools is preferred.
- Able to manage multiple campaigns and projects simultaneously with strong attention to detail.
- Strong communication, coordination, and problem-solving skills.
- Able to work collaboratively across Sales, Product, Technical, and Marketing teams.
- Experience in B2B, industrial automation, electrical, engineering, manufacturing, or technical products is preferred.
- Good command of English, both written and verbal.
Preferred / Added Value
- Experience with Salesforce automation, CRM workflow, or lead scoring.
- Experience integrating website leads, digital campaigns, CRM, and Sales follow-up processes.
- Basic understanding of WordPress, website CMS, HTML/CSS, or web analytics setup.
- Proven track record in improving lead generation, conversion rate, campaign efficiency, or revenue contribution.
