Job description for Digital Marketing at Flux Creative Universe
Responsibilities:
- Plan, execute, monitor, and optimize digital campaigns across Meta Ads (primary), with additional support for Google Ads and TikTok Ads when needed.
- Develop monthly media plans and budget allocations to ensure effective campaign execution.
- Analyze campaign performance using tools such as Google Analytics, Google Search Console, and other analytics platforms.
- Conduct A/B Testing to improve ad performance and maximize impact.
- Prepare regular performance reports with actionable insights based on key metrics.
- Provide data-driven recommendations to improve ROI and overall campaign effectiveness.
- Collaborate closely with design and content teams to produce ad creatives aligned with the target audience.
- Stay updated with the latest digital marketing trends, platforms, and best practices, and implement them into campaign strategies.
Qualifications:
- Minimum Diploma/Bachelor’s degree in any major.
- At least 1 year of proven experience in performance marketing or digital advertising.
- Hands-on experience managing and analyzing campaigns across Meta Ads, Google Ads, and TikTok Ads.
- Strong analytical skills and critical thinking abilities.
- Proficient in interpreting data and generating insights using Google Analytics.
- Experienced in A/B Testing to optimize campaign performance.
- Ability to create campaign performance reports and provide optimization recommendations.
- Must submit CV and portfolio demonstrating past experience and successful campaigns.
