Job description for Digital Marketing at eVantage HR
About the Role
We are looking for a results-driven Digital Marketing Specialist to develop and execute digital marketing strategies that increase brand awareness, generate qualified leads, and support business growth. The ideal candidate is creative, analytical, and comfortable managing multiple digital channels, campaigns, and performance metrics.
Key Responsibilities
1. Digital Marketing Strategy
- Develop and implement digital marketing strategies aligned with business objectives.
- Identify target audiences, market trends, and relevant digital channels.
- Plan and manage monthly/quarterly digital marketing campaigns.
2. Social Media Marketing
- Develop and manage content strategies across platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Create or coordinate engaging content, including posts, videos, reels, and campaigns.
- Monitor engagement, audience growth, and social media performance.
3. Paid Advertising
- Plan, launch, and optimize campaigns through platforms such as Meta Ads, Google Ads, LinkedIn Ads, and/or TikTok Ads.
- Manage campaign budgets and continuously optimize performance.
- Conduct A/B testing of audiences, creatives, messaging, and landing pages.
4. SEO & Content Marketing
- Support SEO strategy, keyword research, and website optimization.
- Develop content ideas that increase organic traffic and audience engagement.
- Work with writers, designers, and other content creators when required.
5. Lead Generation & Conversion
- Develop digital campaigns designed to generate qualified leads and/or sales.
- Monitor conversion funnels and identify opportunities for improvement.
- Work closely with the sales/business development team to improve lead quality and conversion.
6. Analytics & Reporting
- Track campaign performance using tools such as Google Analytics, Google Search Console, Meta Business Suite, and advertising dashboards.
- Prepare regular reports covering traffic, engagement, leads, conversions, costs, and ROI.
- Use data and insights to continuously improve marketing performance.
Requirements
- Bachelor's degree or equivalent experience in Marketing, Communications, Business, Digital Media, or a related field.
- At least 4 years of experience in digital marketing, performance marketing, social media marketing, or a related role.
- Strong understanding of digital marketing channels and customer acquisition.
- Experience managing paid advertising campaigns.
- Good knowledge of social media platforms and content marketing.
- Comfortable working with analytics and performance data.
- Strong written and verbal communication skills.
- Creative mindset with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Strong analytical and problem-solving skills.
- Location: Kelapa Gading, North Jakarta
