Job description for Digital Marketing at Pt. Era Awan Digital (eranyacloud)
Job Summary
Eranyacloud is looking for a results-driven Digital Marketing Specialist who can develop and execute digital marketing strategies that generate qualified leads, strengthen brand awareness, and support revenue growth.
This role requires someone who is both creative and analytical—able to come up with fresh campaign ideas while also executing them end-to-end and measuring their impact. The ideal candidate understands B2B marketing, customer acquisition, and digital channels, and is passionate about turning marketing activities into measurable business outcomes.
Key Responsibilities
- Develop and execute integrated digital marketing strategies aligned with the company's business objectives.
- Generate innovative campaign ideas to increase brand awareness, website traffic, and lead generation.
- Create quarterly and monthly marketing plans with measurable KPIs.
- Lead Generation & Demand Generation
- Plan and execute campaigns to generate high-quality Marketing Qualified Leads (MQLs).
- Optimize the marketing funnel to improve lead conversion.
- Collaborate with the Sales team to ensure marketing campaigns support revenue targets.
- Develop lead nurturing strategies using email marketing and marketing automation.
- Manage and optimize campaigns across: Google Ads, LinkedIn Ads, Meta Ads, SEO & SEM, Email Marketing, Display Advertising, Conduct A/B testing to improve campaign performance, Content Marketing
- Plan and coordinate content for: Website, Blog, LinkedIn, Social Media, Email Campaigns, Landing Pages, Website & SEO, Improve website performance, SEO ranking, and user experience.
- Monitor keyword rankings and organic traffic growth.
- Optimize landing pages for higher conversion rates.
- Track and analyze campaign performance using tools such as: Google Analytics, Google Search Console, Google Tag Manager, Looker Studio
- Prepare monthly reports with actionable insights and recommendations.
- Monitor key marketing metrics including: Cost per Lead (CPL), Customer Acquisition Cost (CAC), Conversion Rate, Return on Ad Spend (ROAS), Marketing ROI, Market Research
- Monitor competitors' marketing activities and identify new growth opportunities.
- Stay updated on the latest digital marketing trends, AI tools, and emerging technologies
