Job description for Digital Marketing Supervisor at PT AMAN LANGGENG SENTOSA
Job Purpose
Responsible for developing and optimizing digital marketing strategies to increase traffic, conversion, sales, and revenue through performance marketing, marketplace, live commerce, KOL/influencer marketing, and strategic partnerships.
Performance Marketing & Digital Advertising
- Develop, execute, and optimize digital marketing strategies to drive sales and revenue growth.
- Manage and optimize Meta Ads (Facebook & Instagram) and TikTok Ads campaigns.
- Manage marketplace advertising, preferably Shopee Ads and TikTok Shop Ads.
- Plan campaigns across the Awareness → Consideration → Conversion funnel.
- Manage audience targeting, retargeting, lookalike audiences, and catalog/product ads.
- Monitor and optimize campaigns based on ROAS, CPA/CAC, CTR, CVR, CPM, and CPC.
- Manage and optimize marketing budgets based on campaign performance.
- Understand and utilize Pixel, UTM, conversion tracking, and basic analytics.
- Operate and optimize ads directly, rather than only providing briefs to an agency.
Marketplace & Live Commerce
- Manage and optimize marketplace performance across Shopee and TikTok Shop.
- Develop marketplace campaign and promotional strategies.
- Plan and optimize Flash Sale, Voucher, Bundle, and Free Shipping strategies.
- Improve product positioning and merchandising.
- Optimize marketplace traffic and conversion.
- Develop Live Shopping strategies and Live Commerce KPIs.
- Coordinate with host and live talent.
- Analyze live commerce performance based on viewers, engagement, click-through, conversion, GMV, AOV, and other relevant metrics.
KOL & Influencer Marketing
- Source relevant KOL and influencers based on audience relevance and campaign objectives.
- Select KOL/influencers based on audience quality and relevance, not only follower count.
- Coordinate and manage KOL/influencer campaign execution.
- Track and evaluate KOL/influencer performance.
Partnership
Able to develop and execute partnership opportunities with :
- Fashion and lifestyle brands
- Beauty and wellness brands
- Communities
- Event organizers
- Corporate partners
- Wedding/event ecosystem
- Female-focused communities
- Relevant offline businesses
Sales & Commercial Growth
Candidate must understand:
Traffic → Leads → Fitting/Visit → Conversion → Transaction → Repeat Purchase
Requirements
- Minimum Bachelor's Degree (S1) in Marketing, Business, Communication, Management, or related field.
- Minimum 3–5 years of experience in digital marketing, e-commerce, fashion, beauty, lifestyle, lingerie, or related consumer brands.
- Minimum 1–2 years of experience at Supervisor level or proven experience leading marketing/e-commerce activities independently.
- Have a strong sales & commercial mindset, not only branding/content oriented.
- Experienced in developing and executing marketing strategies that directly contribute to sales/revenue.
- Comfortable working with sales targets, conversion rate, ROAS, CAC, GMV, AOV, traffic, engagement, and other performance metrics.
- Able to analyze campaign performance and make data-driven optimization decisions.
- Strong project management and ability to manage multiple marketing channels simultaneously.
