Job description for Digital Marketing Spesialist at PT Digi Porta Semesta
What You Will Do:
- Lead and coordinate with creative and e-commerce teams to ensure consistent campaign execution on all platform (Shopee, Tokopedia, Instagram, TikTok etc.).
- Identify and manage food bloggers, micro-influencers, and corporate gifting influencers (KOL).
- Plan and execute digital marketing strategies across various channels (paid ads, social media, and marketplaces).
- Manage and optimize digital advertising campaigns (Meta Ads, Instagram, TikTok Ads, Google Ads).
- Monitor and analyze campaign performance including ROI, ROAS, conversion rate, and traffic growth.
- Stay ahead of platform updates, viral trends, and emerging content formats to keep our brand competitive.
What We’re Looking For:
- Minimum of a D3 or Bachelor's Degree in Marketing, Communications, or a related field.
- Candidate with minimum 2 years of experience in Digital Marketing, preferably in Consumer Goods, E-commerce, and Food Industry.
- A deep passion in cheese and yogurt products is a must.
- Familiar with online marketplaces ecosystems (Shopee, Tokopedia, TikTok Shop, Shopify).
- Experience on handling KOL / influencer marketing campaigns.
- Able to translate brand objectives/communications into effective content and campaign strategies.
- Familiar with design softwares and AI Tools such as Canva, CapCut, Gemini, and ChatGPT.
- Strong proficiency in Microsoft Excel (Advanced level) and campaign performance analysis.
- Creative, proactive, Strong communication. and time management skills, also detail-oriented.
