Job description for Digital Marketing Specialist at Toffeedev
Must Have:
- Minimum 1–2 years of experience in Digital Marketing, Social Media, or a related field.
- Experience managing social media accounts and creating digital content.
- Good understanding of Social Media Marketing and Marketing Funnel.
- Familiar with CRM and Lead Management.
- Familiar with Marketing Activation and Event-Based Marketing.
- Strong communication and collaboration skills.
- Creative, proactive, detail-oriented, and willing to learn.
- Comfortable working with targets, deadlines, and performance metrics.
Nice to Have:
- Familiar with Landing Pages and basic Conversion Rate Optimization (CRO).
- Familiar with Marketing Workflow and Automation.
- Familiar with Google Analytics 4 (GA4), UTM, and Campaign Tracking.
- Experience working with digital marketing tools and platforms.
Required Skills
- Social Media Management
- Content Planning & Copywriting
- Social Media Analytics
- Marketing Funnel & CRM
- Marketing Activation
What You Will Gain
- Hands-on experience in digital marketing and campaign execution.
- Opportunity to work across social media, content, campaigns, activations, and events.
- Exposure to the full marketing funnel, from awareness to conversion.
