Job description for Digital Marketing Specialist at Porto Indonesia Sejahtera
- Key Responsibilities
- Develop, implement, and manage paid media campaigns on platforms like Tiktok, Facebook, Instagram, Twitter, and LinkedIn.
- Monitor and analyze campaign performance, making data-driven decisions to optimize and improve ROAS & ROI.
- Create compelling ad copy, visuals, and landing pages to maximize engagement and conversion rates.
- Collaborate with the creative team to produce high-quality content for social media campaigns.
- Conduct A/B testing to identify the most effective ad strategies and tactics.
- Stay up-to-date with the latest trends and best practices in paid media and social media marketing.
- Manage budgets and allocate resources effectively to achieve campaign goals.
- Provide regular reports on campaign performance, insights, and recommendations to stakeholders.
- Coordinate with other Brand & Marketing team members to ensure cohesive and integrated marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 3 years of professional experience in paid media and social media marketing.
- Proven track record of managing successful paid media campaigns.
- Proficient in using social media advertising platforms and tools (e.g., Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager).
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate innovative marketing ideas.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Knowledge of SEO and content marketing is a plus.
- Certification in Google Ads or Facebook Blueprint is a plus.
